Essential Beauty awards its top franchisees

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Online PR News – 14-October-2012 – Australia – Australia’s number one beauty franchise, Essential Beauty, held its first awards night last month at the group’s base in Adelaide to celebrate the success of its franchisees.

Presented by CEO Tony Maiello, winners Connor and Fiona Sarazen received a sparkling trophy and a holiday to the glitzy Las Vegas as Essential Beauty’s Franchisees of the Year.

Maiello puts the Sarazens’ success down to “their determination, drive, commitment and loyalty”, all essential elements to survive and thrive in the current business environment.

In just five years, the husband and wife team have expanded from one salon in Melbourne to three, opened another two more salons around Sydney and took on the position of Master Franchisees for NSW and ACT. Upon accepting the highly coveted award, Fiona Sarazen said, “Knowing that the franchise is up there with the best of them and constantly striving for success, is what makes us truly exceptional.”

The benefits of owning an Essential Beauty franchise stretches far in such a lucrative and in-demand industry which has arguably defied tough economic times. With over fifty salons Australia wide, the company provides a fool-proof formula for the establishment and operation of a successful salon. The proven franchise business model includes the luxuries of having its own distribution centre, advertising and marketing programmes, extensive training and ongoing support.

With their second salon in NSW recently open and plans for ACT later in the year, the Sarazens are optimistic about the potential for Essential Beauty franchisees in these regions. “With a heads down, bums up attitude, anything can be achieved”, quipped the winners. The beauty business is a stable and profitable investment for those considering entering into the franchise world.

About Essential Beauty

Essential Beauty is a home-grown beauty business with a proven franchise business model.

The business started as a single salon in Adelaide and has grown into a successful franchise business since 1991. There are currently more than fifty salons across Australia offering a widely sought after range of beauty treatments and services from waxing to semi-permanent make-up to permanent hair reduction. The group believes in utilising advancements in technology to bring about everyday beauty to everybody.

Essential Beauty offers potential candidates the opportunity to own a successful franchise that others will envy, with a proven formula for the day-to-day operation of the salon and consistent marketing and advertising programmes.

Franchises are available in Adelaide, Melbourne, Perth, Sydney and Brisbane.

For more information on Essential Beauty, visit and