McDill Associates Wins a 2012 American Graphic Design Award
10/10/2012

McDill designed the packaging recognized by AGDA for Obentec, Inc., an innovative manufacturer of waste-free bento boxes.

Online PR News – 10-October-2012 – Soquel, CA – Design and marketing agency McDill Associates has added another award to its list of noteworthy honors. The agency, now in its 34th year, recently won a 2012 American Graphic Design Award for its Laptop Lunches Bento-Ware packaging for Obentec, Inc.

The packaging recognized by AGDA was designed for an innovative product line of waste-free packing for any meal or snack. The packaging design incorporated original illustrations and key messages developed to broaden the appeal of the nationally distributed line. A messaging and positioning exercise defined the direction. Conceptualized and overseen by Creative Director Melissa McDill, managed by Director Lisa Hansen, and executed by Design Associate David Padron, the design was selected as a winning entry out of over 8,000 entries for its creative excellence.

Tammy Pelstring, co-owner of Obentec, had this to say about the design: "Once our new packaging hit the stores, we saw an immediate improvement in sell-through—over 20%. The bright colors really catch shoppers' attention, and McDill was able to hone in on the right messaging to convert the sale."

She went on to add: "Packaging our product has always been a huge challenge for us. The solution McDill came up with far exceeded our expectations. They were able to create a fun and eye-catching design while keeping in mind the retailers' need for a small footprint and ease of merchandising. Their expertise and creativity really knocked it out of the park."

CEO Melissa McDill responded to the award announcement by saying: “We truly enjoyed the challenge of producing a design with clear goals in mind, and we're thrilled with our client's success. It’s gratifying to have our hard work grab the attention of such a well-respected and seasoned panel of judges. Our entire team shares in this honor with Obentec."

About McDill

McDill Associates specializes in creating innovative packaging and designs that help its clients keep up with evolving trends. The agency is well known for its award-winning work in packaging and has been consistently recognized over the years for its world-class creative. Since its conception, McDill has partnered with and managed the accounts for an impressive list of well-recognized brand names, and the agency continues to handle a variety of challenging strategic marketing and design projects on a daily basis.