Media Connection Made Easy | & Join Forces
03/23/2010 makes it easier for PitchRate users to connect with media.

Online PR News – 23-March-2010 – – SALUDA, NC, March 19, 2010 — Media connection tools and are making it even easier for journalists, publicists, and experts to connect with one another., a free service that connects journalists with the highest rated experts and publicists, has integrated the database of online press kits housed at through a redesigned portal on its Website. Now journalists and experts are separated by only a few mouse clicks. and allow experts to be accessible on two online platforms all the time. Experts can pitch journalists and can be easily found by them in the database at the same time. “The power of PR lies in sharing your unique expertise, knowledge and perspective with the media and the public. and help experts do just that,” Gerber says. “Being featured in print, broadcast or online media can give you priceless publicity, with results you may not have even dreamed.”

Journalists are given the freedom, through both technologies, to pick and choose the information they want to be pitched. Journalists can sit back and wait for the relevant pitches to come their way, or go out and easily search for an expert in the database. “All the press kits found on are searchable by keyword and category so journalists don’t have to trudge through information that’s not relevant to their needs,” Gerber says. “In the 24/7 news cycle, media coverage is born from accessibility. Making experts accessible while making journalists’ jobs easier provides countless opportunities for experts and journalists to connect with one another.”

At, journalists sign up, make requests, and then view pitches in their inbox or online. Experts view the requests that are relevant to their expertise, then tailor a pitch to fit the media’s needs. According to founder L. Drew Gerber, “The primary goal of is to make journalists’ jobs easier. Our technology keeps them organized and saves time, allowing journalists to meet their deadlines, even on weekends and holidays when other media connection services are closed. And if we make their jobs easier, experts will have better opportunities to connect with them.” is a database of online press kits created with Gerber’s Online Presskit247 Technology ( Journalists browse the database in search of experts who meet their needs, and when they find a relevant press kit, all the necessary information is conveniently located in one online platform (i.e. bio, headshots, testimonials, quotes, contact information, prior media coverage, and more).