The Caldwell Group and RP Interactive Merge to Form Full-Service Quantum Leap Advertising Agency

Two Central Florida teams join forces as a new agency offering traditional and interactive services, including SEO, public relations, website development, mobile marketing, consulting and more.

Online PR News – 05-October-2012 – Orlando, FL – Two Orlando-based creative agencies, RP Interactive and Caldwell Group, have announced a formal merger to take place on October 1, 2012.

The resulting newly formed company, Quantum Leap Advertising LLC, will be a full-service advertising agency offering both traditional and digital services, along with an increased focus on ROAS (return on advertising spending).

Our core service offerings include:

Hospitality Marketing
Healthcare Marketing
Restaurant Marketing
Search Engine Optimization/Marketing
Traditional Advertising
Social Media Marketing
Digital Media Placement
Radio & TV Media Placement
Strategic Branding
Content Strategy
Creative Services
Website Design
Integrated Customer Engagement
Revenue Management

Both RP Interactive and The Caldwell Group have extensive histories of providing results-driven solutions for many nationally recognized hotels, restaurants, hospitals and Fortune 500 firms across the United States and beyond.

Moving forward, the merger will feature extensive opportunities to provide clients with a unique blend of strategic, out-of-the-box marketing techniques, as well as integrated online and offline campaigns for maximum exposure and ROI.

"As the hospitality and healthcare industries undergo transformation and consolidation, they demand a full-service agency model to achieve their goals and objectives. The decision to merge our agencies was a strategic approach to fulfilling our client needs," noted Quantum Leap Advertising's CMO Gordon Liametz, former CEO of RP Interactive.

COO of the new agency, Sheri Caldwell, former CEO of The Caldwell Group, stated, "We are a collaborative team that focuses on exceeding our clients’ expectations, goals and objectives. With this new endeavor, we will continue to drive conversions and branding initiatives through customized traditional and digital solutions."

Quantum Leap Advertising LLC plans to remain one of the leading experts in hospitality and healthcare marketing communications by bringing deep industry knowledge and forward-thinking approaches to its current and future clients.

Quantum Leap Advertising’s energetic team of 22 well-rounded professionals excels at exceeding client communications and expectations by understanding where its clients are today and where they want to go in the future. As CMO, Gordon Liametz will continue to travel and speak on a professional capacity from an interactive perspective, while COO Sheri Caldwell will also be able to contribute her vast experience from a traditional point of view.

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About Quantum Leap Advertising LLC

Quantum Leap Advertising LLC is a full-service advertising, public relations, branding and interactive agency that achieves client objectives and goals to drive ROI. Headquartered in Orlando, Florida, Chief Marketing Officer Gordon Liametz has over 20 years of direct hotel sales experience and over 12 years of interactive marketing experience. Chief Operations Officer Sheri Caldwell has over 26 years of traditional advertising experience, including directing the advertising efforts with Universal Studios Orlando Florida.

For further information, call 407-909-9036 or email: