Leading fast casual pizza franchise increased customer engagement on Facebook by 260 percent in 2012. Uncle Maddio‚Äôs engages customers across the nation through an aggressive presence on every major social media outlet.
Online PR News – 05-October-2012 – Atlanta, GA – This year, Uncle Maddio‚Äôs Pizza Joint has seen an explosion in franchise growth. The fastest-growing fast casual pizza franchise credits their rapid development and brand recognition to a well-executed concept and an aggressive social media marketing campaign. Since January, they have seen a 125 percent increase in Facebook ‚Äúlikes‚ÄĚ alone. With an active presence on every major social media outlet ‚Äď Facebook, Twitter, Pinterest, Google+, Yelp, Foursquare, and Urbanspoon ‚Äď Uncle Maddio‚Äôs engages customers across the nation, without the expense and effort required by traditional marketing and advertising tactics.
Three years ago, Uncle Maddio‚Äôs launched the fast casual pizza market with the opening of its first store in Atlanta, Georgia. By the end of 2012, there will be 20 restaurant franchises open and 125 more in development throughout the Southeast. Their last two store openings in August and September were promoted almost entirely through social media ‚Äď and both stores launched with lines out the door.
Social media allows Uncle Maddio‚Äôs to communicate directly with their fans and learn first-hand about in-store experiences, menu feedback, questions on gluten-free preparation, and other general feedback and praise. From January to September of this year, Uncle Maddio‚Äôs has increased customer engagement on Facebook by 260 percent. By meeting fans where they are ‚Äď more than 60 percent of adults are on social media sites ‚Äď Uncle Maddio‚Äôs builds a tangible internet presence that translates into customers in their stores.
‚ÄúSocial media is today‚Äôs ‚Äėword-of-mouth,‚Äô‚ÄĚ says Uncle Maddio‚Äôs Marketing Director Sherean Malekzadeh Allen, ‚Äúand it spreads a lot faster and farther. Uncle Maddio‚Äôs is successful online because when our customers talk, we‚Äôre there to listen and respond ‚Äď whether we‚Äôre thanking a customer for their kind words or addressing the occasional sub-par experience. Customer service doesn‚Äôt stop at the four walls anymore.‚ÄĚ
Uncle Maddio‚Äôs marketing staff monitors customer comments daily and generally responds within one to two hours. ‚ÄúWe maintain the same high standard of customer service online as we do in our restaurants,‚ÄĚ says Matt Andrew, Uncle Maddio‚Äôs founder and Chief Pizza Maker. On Twitter, Uncle Maddio‚Äôs engages constantly, retweeting and thanking everyone who mentions the restaurant. On Fourqsuare, Uncle Maddio‚Äôs thanks each customer who checks in.
‚ÄúWhile it‚Äôs become commonplace to ‚Äėcheck in‚Äô online, we don‚Äôt take it for granted,‚ÄĚ says Andrew. ‚ÄúEvery check in, every like, every comment ‚Äď each one is a link in the chain to building our brand.‚ÄĚ
On Facebook, Uncle Maddio‚Äôs encourages new followers to claim a free 9‚ÄĚ pizza to encourage trial and build their customer database. Uncle Maddio‚Äôs provides the voucher through a third-party app that collects an email address for each pizza claimed. Facebook users are encouraged to share the voucher with their friends, further extending the brand.
‚ÄúWe induce trial through ‚ÄúBe Our Guest VIP Cards‚ÄĚ knowing that once a customer tastes our food, they‚Äôll come back as a paying customer ‚Äď and tell their friends,‚ÄĚ says Andrew. ‚ÄúHanding out free pizza is more effective and cost effective than any traditional mainstream media campaign.‚ÄĚ
Franchisee David Tracht who owns the Uncle Maddio‚Äôs in Woodstock, GA, points to social media marketing as the most consistent and effective tool for promoting his store. ‚ÄúIt gives us the opportunity to speak to our customers in a unique way,‚ÄĚ says Tracht. ‚ÄúBeyond the fact that it‚Äôs easy and cheap, social media allows us to be transparent. You can‚Äôt control what customers say, and 98 percent of the time, it‚Äôs positive. But when it‚Äôs not, we don‚Äôt duck our heads (or delete a comment), we make it right ‚Äď in front of the whole online world. We learn from our feedback.‚ÄĚ
In an effort to connect with key segments of their audience, Uncle Maddio‚Äôs extended their brand to Pinterest, a social media platform known to attract women and moms. Uncle Maddio‚Äôs Pinterest boards are dedicated to topics like gluten-free and vegan recipes, the ingredient of the month, kids‚Äô crafts and fun food creations, pizza art and food art, and kitchen interiors.
‚ÄúSocial media makes the world a smaller place,‚ÄĚ says Malekzadeh-Allen. ‚ÄúIt has the power to turn the corner pizza joint into a nationally-recognized brand.‚ÄĚ
About Uncle Maddio‚Äôs
For people who crave homemade pizza, Uncle Maddio‚Äôs Pizza Joint is the next generation pizza joint. Here‚Äôs why:
Uncle Maddio‚Äôs gives customers more choices: three types of crusts, six sauces, and more than 47 fresh toppings, including gluten-free, vegan, organic, and free-range options.
We serve made-to-order, cooked-from-scratch pizza.
Customers talk directly to their pizza maker for a personalized meal that‚Äôs hot and ready in six minutes.
Homemade pizzas, toasted paninis, and gourmet salads are prepared with fresh ingredients and salad dressings that are made daily.
We offer fresh, flavorful, healthy toppings you won‚Äôt find anywhere else: free-range, hormone-free grilled chicken, Angus steak, whole wheat dough, gluten-free crust, vegan Daiya cheese, and local fresh veggies.
Meals are affordable ‚Äď under $7 for a 9‚ÄĚ pie or combo meal.
Owning an Uncle Maddio‚Äôs
Uncle Maddio‚Äôs leads the way in fast casual pizza restaurant franchising opportunities. You too can join the best pizza franchise. Here‚Äôs why:
Uncle Maddio‚Äôs was created by the founding member and former president of Moe‚Äôs Southwest Grill. Our executive management team has over 50 years experience in the restaurant industry.
Uncle Maddio‚Äôs is a turn-key business that‚Äôs simple to own and operate ‚Äď no delivery and no drive-through.
Attractive food and labor costs, flexible store footprint, low investment, and no hidden costs.
Uncle Maddio‚Äôs is the fastest-growing fast casual pizza restaurant in the Southeast. By the end of 2012, there will be 20 Uncle Maddio‚Äôs restaurants open and 125 more in development throughout the Southeast.
To own an Uncle Maddio‚Äôs franchise business in your neighborhood, email Roger Wagerman at roger(at)unclemaddios(dot)com or visit http://www.unclemaddios.com.