Freelance Copywriter, Targetmommy.com, Says Companies Can Magnetize Mom Consumers Despite Slashed Marketing Budgets
03/22/2010

Stacey Mathis, freelance copywriter and owner of targetmommy.com, says companies that target the mom market do not have to throw in the towel when their budgets are cut. Consider reducing marketing expenses by utilizing freelance copywriters who cater to the mom market.

Online PR News – 22-March-2010 – – Online PR News – 21-March-2010 – New York, New York -- Targetmommy.com specializes in crafting promotional text directed at the 2 trillion dollar-a-year sector, better known as the mom market. Notwithstanding the 82 million moms in the United States who influence 85% of all household purchases and whose classifications are endless, Stacey’s research skills enable her to craft marketing copy that impacts upon their buying decisions. She intuitively understands how to reach the hearts and ease concerns of moms, and activate their buying triggers, be they mommy bloggers, net gen moms, African-American moms, special needs moms, homeschooling moms, single moms, new moms, boomer moms . . . doesn’t matter.

This, in conjunction with a flavor for shaping messages that stop moms in their tracks, is the reason Diane K. Danielson, the founder and CEO of a highly regarded online businesswomen's networking site, Downtown Women’s Club, had this to say: “Stacey was able to create a flier for us that brought in a new perspective that we hadn't previously considered, and helped us target a specific market - busy working moms."

In one sweeping stroke marketing text must identify with the whole mom and address the essence of her anxiety needs or passions.

“In one sweeping stroke, marketing text must identify with the whole mom and address the essence of her anxiety, needs or passions.”

So, what about brick and mortar businesses? How does a freelance copywriter do something as difficult as help a daycare center quickly increase its enrollment with just a brochure and no marketing campaign? Stacey said, “You study your particular mommy audience inside and out, via research that includes a thorough exploration of and engagement in that mommy world. This is so you can unearth the root of the common thread of that mommy niche's desires. You must then find the brand’s higher purpose and the product’s unique quality and marry the three cores, resulting in a headline and body text that makes mom STOP and demand to know more about the product.”

Stacey’s headline that doubled the enrollment of a Bronx, New York daycare center: “Are Your Children Safe Secure and Happy While You’re at Work?" followed Stacey’s standard (see http://www.targetmommy.com/BrochureMarketingtoParents.html). This daycare center was forced to create a waiting list because, as a result of the brochures, it reached its legal capacity.
“In one sweeping stroke, marketing text must identify with the whole mom and address the essence of her anxiety, needs or passions.”

Targetmommy.com’s brand purpose - We are in business to write copy that helps moms get what they need and recognize what they want.

For more information, please visit http://www.targetmommy.com

Contact Information
Stacey Mathis
1(800) 862-0361
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