PressureWashersArea.com is a specialist online supplier of pressure washers. Over the past few months the website has undergone some major changes including a complete redesign
Online PR News – 03-October-2012 – Wilmington/DE – PressureWashersArea has been around for a couple of years and is an online store for quality pressure washers. They carry the most popular brands in the pressure washing industry such as AR North America, CamSpray, Pressure Pro, Shark, Campbell Hausfeld, Maxus and Champion. The range is massive. It counts over 400 pressure washers and accessories, and is rapidly growing. The goal is to become a leading online provider of power washers. We have strict criteria for picking our products as customer satisfaction is our number one priority. New products are only added if they are durable, reliable and ensure the comfort of the users.
The redesign changed a lot, but is not a complete makeover. Users were familiar with the specific structure and layout of the site and we wanted to make the transition as smooth as possible. The main structure of the site was preserved, but the navigation and some difficult to find areas of the site were optimized to ensure easy access to all parts of the site.
"We wanted to make the website navigation easier and more intuitive. Hopefully with the new design our visitors will enjoy hassle-free shopping experience. Users' reviews of the machines got extra exposure as we value our customers' opinions a lot."
Along with the redesign, a new marketing campaign has started. Many people simply didn't know where to buy pressure washers online or which retailer to choose. The marketing campaign helped put pressurewashersarea.com in the spotlight so people could find us easily. The strategy worked extremely well and the company is seeing some really positive results from the imposed changes.
About the company:
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