Study Awards Infiniti First Place Among Car Brand in Emotional Attachment

New Media Metrics releases study quantifying how much people love different brands. Among the top are the iPhone, Disney Parks and Infiniti brand cars.

Online PR News – 03-October-2012 – Montgomery/Alabama – The group New Media Metrics has released a study called Leveraging Emotional Attachment for Profit, or LEAP, which quantifies how much of an emotional connection people have to brands and devices. The study studied people age 13-54 and covered over 350 brands. Of these brands, Infiniti ranked first among all car brands and ranked third in the overall list, behind iPhone and iPod (first and second, respectively). speculates that Infiniti’s high overall ranking speaks to the significance of technology in the LEAP index. “While many automakers offer a wealth of in-car tech,” the website says, “for Infiniti, it’s a defining characteristic.”

High-tech features can be seen in many of Infiniti’s newest models, including the 2013 Infiniti JX35 with Premium package. This seven-passenger luxury crossover is equipped with such features as an Infiniti Hard Drive Navigation System with an eight-inch color touch-screen display and an Around View Monitor with Moving Object Detection.

For more information on the 2013 Infiniti JX35 with Premium Package, please call or visit Brewbaker Infiniti in Montgomery, AL. Their staff will be happy to answer any questions about the JX35 with Premium Package and other Infiniti models and can also arrange test drives. View their Infiniti inventory online at and follow them at!/pages/Brewbaker-Motors-Inc/163950070293474.

About Brewbaker Infiniti

Brewbaker Infiniti strives to make buying or leasing a new vehicle in Montgomery, AL a pleasant and rewarding experience, and serves the Millbrook, Auburn, Montgomery, Opelika, Hoover and Greenville areas with fairness and loyalty. Brewbaker Infiniti specializes in Infiniti cars and SUVs, including the G37, M37 and JX FWD, and knows how to keep each running at optimum performance. Brewbaker Infiniti offers one of the most comprehensive pars and service departments in the automotive industry. The staff is prepared to assist with all repairs and routine maintenance, and is dedicated to having 100 percent customer satisfaction with every experience.