Upcoming Photo Book Receives a $10,000 Matching Grant
Online PR News – 01-October-2012 – Baltimore, MD, September 29, 2012 – We remember stars like Clark Gable, Will Rogers, Fred Astaire and Ginger Rogers, whose names appeared on the marquees of our local movie houses, but what about the theaters that made these stars larger than life? The neon signs proclaiming the Stanley, Century, Royal, Forest, Arcade and Broadway are long gone, and the experience of seeing a movie in a gilded setting with velvet curtains is but a fleeting memory for most Baltimoreans. Photographer Amy Davis is bringing our beloved cinemas back to life in her upcoming photo book, “Flickering Treasures: Rediscovering Baltimore’s Forgotten Movie Theaters,” to be published in the fall of 2014.
“Flickering Treasures” combines rare black and white pictures with Amy’s fine art photography to tell the story of these motion picture meccas where movie-goers flocked to escape their daily lives. The quality of Amy’s photos reflects her award-winning work as a photojournalist at The Baltimore Sun. Reminiscences from Barry Levinson, John Waters and others prove that our magnificent movie palaces and humble nickelodeons have vanished from our lives, but not our imagination. These photos and stories celebrating 50-plus theaters tell a fresh story of Baltimore City in the 20th century.
Amy has partnered with Creative Alliance, Inc, a 501(c)3 nonprofit arts organization, to be the financial sponsor for “Flickering Treasures.” Thus far, they have raised over half of the $45,000 required to get the book to print. To help further raise awareness, donations, and inspire advocacy, Amy contacted Incite Creative, a marketing and graphic design firm.
Incite took a multi-channel approach by creating a direct mail design for postcards that can be delivered as printed copies, as a PDF file for electronic distribution, or converted into a poster-size print. Additionally, Incite designed a Facebook fan page that includes additional information and photos.
“I love going to the movies,” says Dina Wasmer, President of Incite Creative. “After a long workweek, there’s nothing better than grabbing a friend, a big bag of popcorn and settling into a comfy seat in front of a big screen. And no, I’m not talking about a TV. I mean the real big screen! And it’s sad that so many of our city’s theatres have only their marquee left to signify their existence. We all need to escape from reality sometimes and when we learned about Flickering Treasures’ initiative to keep movie screen memories alive, we were excited to play a role.”
Since the campaign began, a local foundation has awarded “Flickering Treasures” a matching grant of $10,000. Now is the ideal time to become a sponsor and share our theater memories with future generations in this high-quality photo book. Contributions for “Flickering Treasures” are tax deductible. Flickering Treasures will also spark a dialogue about how to re-invent our old movie houses so that they can once again become a vibrant part of the community. Be a part of this change by supporting “Flickering Treasures.”
For more about “Flickering Treasures,” please visit the Facebook fan page at: https://www.facebook.com/flickeringtreasures. Parties interested in donating to this worthy cause can download a PDF form by clicking on the “Support” tab on the fan page.
About Incite Creative (www.incitecreativeinc.com):
Now in its twelfth year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 101 or firstname.lastname@example.org.