MINI Campaign Designed to Express Individuality and Creativity

Long defined as the ‘rebel’ of the automobile world, MINI continues to promote individuality in the new ‘Not Normal’ campaign.

Online PR News – 29-September-2012 – Pittsburgh, PA – Marching to the beat of its own drum, MINI has always portrayed a lifestyle of quirkiness, creativity, and individuality. The brand launched a new campaign this week with the slogan ‘Not Normal’ to continue to delight in the fact that MINI still conveys a strong, independent, and unique character.
"Brand strength has always been one of the main success factors of MINI. The continuous development of our unique brand forms the basis for further growth in the relevant customer segments and is at the heart of our communication activities", explains Ralf Schepull, Head of MINI Brand Communication, talking about the background to the integrated campaign.
‘Not Normal’ will consist of an online film and a print campaign. The film shows contrasts of bright colors that illuminated the greyness of everyday life. The film was shot in Berlin to keep it true to the spirit of MINI.
Part of MINI’s charm and devotion from worldwide fans comes from the brand’s unconventional design and attitude in the world of automobiles. Long considered a ‘rebel’ among other automobiles, MINI expresses this tried and true concept through the ‘Not Normal’ campaign.
MINI of Pittsburgh carries a full line of exceptionally different MINI models. Drivers looking to express their individuality through their cars are encouraged to visit the dealership on Baum Boulevard. Photo and information of these spirited rides are also available online at
About MINI of Pittsburgh: MINI of Pittsburgh is proud to be the select Pittsburgh, PA area MINI dealer. We provide MINI vehicles, award winning service, and MINI parts to all surrounding cities including Pittsburgh, Penn Hills, Ross Township and Mount Lebanon. Our dealership carries an extensive line of new, used, and certified MINI cars.