The Coupon Era: UK Government's Broadband Initiative Signals Market Shift

Vouchers and discounts are expected to make a comeback in 2012, when Digital Britain's faster broadband campaign begins

Online PR News – 18-March-2010 – – Thursday 18th March 2010: Research by the IPA (Institute of Practitioners in Advertising) has shown that the Government's 2012 faster broadband initiative could increase activity in the e commerce industry by as much as £1.4 billion, and those with a high speed Internet connection are 36.9% more likely to make a purchase online. With rising numbers of Britons doing online shopping comes the supply and demand of vouchers and coupons from sites are ready for the influx of high speed broadband buyers.
The UK Government's faster broadband initiative aims to allow every household access to 2Mbps connections by 2012, and comes as part of their 'Digital Britain' campaign. How it will change the country from 2012 onwards is uncertain, but it is research like this that highlights the importance of coupons, deals and discounts in a society slowly recovering from economic recession.
“Coupons are making a comeback” of business development Eric Adler, “In the face of rising food prices and a slowing economy, consumers are clipping coupons once again. Only they don't need scissors and a local newspaper, so much as a computer, printer, and maybe a mobile phone. People are getting back to saving and we provide a great way of doing so.” themselves with the aim to provide the UK market with a broad range of coupons. From their first listing just months ago, the British company now list over 5 million deals ranging from hotels and mortgages to electronics and sports equipment.
Recent surveys on consumer behaviour have shown Britons to be Europe's most prolific online shoppers. It is companies like who are likely to be the busiest in the run up to the UK Government's campaign, and in turn the e commerce websites they offer coupons and discounts for will too. The only questions that remain now are 'how quickly will British e commerce grow?' and 'will the use of online vouchers and coupons increase savings?'.
Further Contact Information:
Contact: Eric Adler - Business Development
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