Deborah Leaverton has achieved her ambition, an online scrapbooking store that saves you time.
Online PR News – 18-March-2010 – – As a busy Mom who also runs a business, Deborah Leaverton knows that time spent on a hobby is precious time indeed. So four years ago, when Deborah opened Dinglefoot, the online scrapbook store, she knew she wanted to concentrate on stocking products that would help her customers create the beautiful layouts they imagined, but also save them time by making the process simpler and more straightforward. The result? More time to spend making memories with your family AND more time to spend on the fun task of recording those memories in a scrapbook, while much less time is spent fixing problems and hunting for the items you need to express yourself properly.
'If, like me, you struggle to find the time for the hobby you love' says Deborah, 'you want to spend your time creatively, not fixing problems or searching for all the bits and pieces you need'. Many scrapbookers come to the hobby via card making and as a result enjoy using rubber stamps in their layouts. This, as Deborah found, can cause problems. 'I wanted to be able to position my stamps really carefully' says Deborah, 'but I just didn't seem to be able to do it, so I kept having to throw things away and start again. I wasted a lot of time and never completed a page before it was time to pack everything up again.'
Not any more. The shelves at Dinglefoot are filled with stamps, and every one can be positioned precisely. The secret? Transparency. Traditional rubber stamps were mounted on wooden blocks, but these modern stamps are made from a transparent acrylic which makes positioning so much easier. And that's not all. Acrylic stamps are also cheaper.
The choice of scrapbook paper is often the starting point for a layout, but can take all day when you have to find toning and matching papers to complete your pages. Deborah's solution is to stock paper collections rather than individual designs, so that customers can buy a selection of reversible papers at one time, knowing that they will blend and tone effortlessly. Selection is fast and simple because everything matches.
But it is in the area of embellishments that Dinglefoot's selection truly excels. The best, most versatile sticker designs from Jolee and K & Company form the backbone of Deborah's selection. 'Whenever we place an order I try to think of all the different ways a product can be used' says Deborah, 'the idea is to provide a versatile selection so customers can stockpile, knowing that whatever layout they may have bought the embellishment for, they'll still be able to use left overs on some completely different pages they haven't even thought of yet'.
From metal frames to rub-ons, flowers, military medallions and buttons, Dinglefoots selection of scrapbooking embellishments is wide, versatile and still growing. Customers agree that Deborah's store is one of the most versatile around; website traffic has more than doubled over the last year. 'I'm delighted to have been able to turn my hobby into a business' says Deborah who has been an enthusiastic crafter all her life. 'Scrapbooking is great, but it can make people introspective. Our mission at Dinglefoot is to make the process of scrapbooking simpler and faster, so our customers can enjoy their hobby but still have the time to go out and make more memories rather than simply reliving old ones.'
Visit Deborah's website and see her lovely selection of scrapbooking embellishments at http://www.dinglefoot.com/scrapbooking-embellishments.html