Quest Nutrition Rewards Facebook Fans - Pre-Launch Access to High-Protein Candy Line-Quest Cravings
17 September 2012
Quest Nutrition, a Southern California-based functional foods company, is premiering Quest Cravings, its revolutionary line of high-protein chocolate candy, direct to the Facebook fans that have fueled its meteoric rise to prominence. The first products in the Quest Cravings line to be introduced are protein-rich Peanut Butter Cups and Chocolate Crunch Bars that provide 20+ grams of protein per serving, with only 1-3 grams of active carbs and no sugar used. Starting September 20, 2012 at 10:00 am PST, Quest Cravings will be available at Facebook.com/QuestNutrition during a two-week exclusive release. The product launch will introduce Chocolate Crunch Bars on September 20 followed by Peanut Butter Cups on September 27, with even more exciting products debuting throughout the year. "Efforts to make a 'better' candy by reducing the amount of sugar is like trying to make a safer nuclear weapon by reducing the amount of plutonium. You can’t start with candy and work backwards, you have to rethink the whole process,” said Quest Nutrition Chief Executive Officer Ron Penna. "We focused on the impossible task of developing a great-tasting product that has true nutritional value. While most candy is just a sugar delivery device with less than 4% protein, Quest Cravings is a delicious protein delivery device comprised of nearly 45% protein. Our Chocolate Crunch Bar has more protein than 5 ounces of ground beef," he continued. Entering the nutrition market just two years ago, Quest Nutrition experienced exponential growth with Quest Protein Bars, its popular line of delicious, high-protein, high-fiber, low-carb bars. An online following of over 170,000 Facebook fans resulted and this demand has driven over 5,500 retail stores across the U.S. to carry Quest Bars. Since then, customers have rallied for even more healthy, delicious-tasting products that meet Quest’s nutritional standard. A year in the making, Quest Cravings was inspired by Quest Nutrition's Facebook community. "At Quest our mission statement is simple - help people achieve their goals," said Chief Marketing Officer Nick Robinson. "From day one, real-time engagement with our online community has been critical in supporting that mission. Through meaningful social conversations, we are part of our fans' health and fitness journeys. It also gives us unique insight into the products people want us to create. Quest Cravings is our response to this demand and the exclusive release is one of the most exciting ways we get to engage and reward our loyal fans," he concluded. Customers can now enjoy a high-protein confectionery line that is comprised of non-Dutch processed 100% chocolate, rich in amino acids, containing no soy, no trans fats and absolutely zero sugar added. Quest Cravings tastes like delicious candy and has the nutritional profile of real, healthy food. "Obesity and the other associated dietary-based modern ailments are caused in large part by human nature, both physical and mental," said President Tom Bilyeu. "People love to eat. It’s fun. It’s satisfying. It’s social. But much of what we love to eat is terrible for us. People worldwide are literally eating themselves to death. That’s why we worked so hard to develop Quest Cravings. With Cravings, people no longer have to choose between delicious and healthy. And through the Quest Cravings Facebook launch, we can help even more people achieve their health and fitness goals."