East House Creative Rebrands ONCO Inc, Unveils New Cancer Care Website.

East House Creative unveils a new branding strategy for ONCO Inc. and redesigns the company website to provide innovative data management solutions for the cancer care medical community.

Online PR News – 18-March-2010 – – Englewood Cliffs, NJ – March 17, 2010 – (http://www.east-house.com) East House Creative Agency is thrilled to announce the launch of ONCO’s new corporate identity and a redesigned website (http://www.oncoinc.com) specifically geared to oncology and cancer care professionals.

Founded in 1984 in Newton, NJ by a radiation oncologists Dr. Ted Williamson, ONCO has been providing an extraordinary range of oncology software tools to gather, manage and track medical and patient information.

Over the years, ONCO has grown into an internationally recognized authority on oncology and cancer care software. ONCO’s rapid expansion required an update to their corporate image to better reflect their quality, high standards and commitment to the oncology industry.

With healthcare and pharmaceutical clients such as GE Healthcare and National Kidney Foundation under the belt, East House Creative, a New Jersey based branding and design agency, won the bid for the project.

As a leading healthcare branding agency, East House Creative embraced the challenge of visually positioning ONCO as a global expert in the medical data management field to help them advance their fight against cancer. East House Creative conducted extensive research on the company’s competitive landscape and engaged in several discovery sessions prior to launching the creative process.

The re-branding campaign consisted of a complete redesign of the print collateral package, tradeshow materials as well as the design and development of the company website (http://www.oncoinc.com).

“Our initial approach included defining brand typography and color scheme to be unique, recognizable and memorable. They had to clearly communicate a variety of ONCO software solutions and exude professionalism and company’s dedication to innovation,” points out Youlian Avramov, East House Creative Director.

The new ONCO website is a sophisticated easy-to-navigate online tool that informs cancer care professionals of the latest medical software; it includes a secure client login area for personalized content, a documentation and software updates download center, and a user forum.

Today East House Creative remains on the forefront of branding and design for the healthcare industry – continuing to develop custom marketing and branding solutions to face the changing needs of the medical field and our ever-evolving innovative clients.


Media Contact: Youlian Avramov at: [press at east-media.com], phone: 201.585.7881.

About East House Creative:

Formed in 1999 East House Creative is a branding and design agency headquartered in Englewood Cliffs, New Jersey. Within minutes from Manhattan, the agency works with top New York talent. East House Creative specializes in corporate identity, branding, advertising and interactive. East House clients include GE Healthcare, National Kidney Foundation, Coldwell Banker, McGraw Hill. [http://www.east-house.com].

About ONCO:

Founded in 1984 by Dr. Ted Williamson, ONCO is a leading provider of Oncology Data Management Systems to the cancer care medical community. Based in Newton, NJ and led by a management team with decades of experience, ONCO continues to expand the realm of what is possible and build new ways to utilize oncology data to help in the fight against cancer. [http://www.oncoinc.com].