Teams at Riviana Foods to use the StayInfront EdgeCG® SaaS Solution on iPads and Android™ Devices

StayinFront, Inc., a leading global leader of CRM Software and mobile CRM solutions, has added Riviana Foods Pty Ltd to the rapidly-expanding list of customers for its StayinFront EdgeCG® SaaS (software-as-a-service) Consumer Goods CRM and Analytics solution.

Online PR News – 17-September-2012 – Sydney / NSW – StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, has added Riviana Foods Pty Ltd to the rapidly-expanding list of customers for its StayinFront EdgeCG® SaaS (software-as-a-service) consumer goods CRM and Analytics solution.

Riviana Foods is an Australian-owned manufacturing, distribution, sales and marketing company and one of the largest and most successful food importers. The company has 500 products under its extensive portfolio, among them some of the country’s most well-recognised brands.

Fielding two teams – one focusing on the retail grocery business with brands such as Riviana, Always Fresh, Admiral and Mahatma; and the second targeting the food services sector with brands such as Riviana and Menu Master – meant the company needed a single solution that met the varied needs of its field reps.

Riviana Foods selected the StayinFront EdgeCG (SaaS Consumer Goods CRM) solution as it was a full-function, hosted package with the technical flexibility to deploy to a retail grocery team using Android devices, as well as to food services reps, who require higher quality presentation capabilities, on iPads.

Steve Weston, National Sales Manager for Riviana Foods, said: “We wanted to support our two sales teams with the tools that best demonstrated our continuing culture of innovation, efficiency and service to our customer base. With StayinFront consumer goods CRM software available on Android devices and iPads in the field, we believe our teams will impress our customers on every level.”

StayinFront EdgeCG will be configured to provide the individual detailed reporting required by each team. The retail group will have fast and easy access to critical information, such as competitor pricing comparisons, straight from the system, while the food services sector reps will pull the specific client information required to sell effectively into each restaurant and caterer.

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said:
“Whether Riviana’s reps are talking to a supermarket or a restaurant customer, they will be supported in the field by StayinFront EdgeCG’s easily-configured data and reporting from the same high availability, central repository.”

About Riviana Foods Pty Ltd
Established in the 1950s, Riviana Foods is an Australian owned manufacturing, distribution, sales and marketing company, and one of the largest and most successful food importers. Its grocery brands include Always Fresh, Riviana, Admiral, Captain and Mahatma.. It also has a strong presence in the food service sector with an extensive portfolio of brands such as Riviana, Menu Master, Garden Supreme and Ocean Supreme. The company's head office and manufacturing base are located in Melbourne, with sales and distribution facilities for the 500 products under its brands, located throughout Australia. See

About StayinFront
StayinFront is a global provider of the world’s most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at