First Fidelity Brokerage Restructures Under New Leadership

Insurance Industry Innovator Eugene Podokshik Takes Helm

Online PR News – 15-September-2012 – New York, NY – First Fidelity Brokerage has restructured from a general insurance broker to a provider serving specific industry segments under the leadership of new Principal and CEO Eugene B. Podokshik, CPCU, CRIS. The firm will focus on the education, not-for-profit, healthcare, real estate, construction, financial services and technology niches.
The company is rebranding under the name “FFB” and has introduced a new logo of a shield with profit bars representing FFB’s commitment to protect the balance sheet of its clients.
“We are eager to put in effect a new vision of what an insurance broker should be. I know all of our clients, prospects and producers will welcome this new approach.” said Podokshik. FFB’s niche-focused approach is to provide client-centric service by talented brokers who are knowledgeable about a client’s business and provide the gamut of risk management and risk transfer services including advocacy from legal professionals experienced with insurance procurement. The addition of legal expertise in insurance procurement is what FFB refers to as “The game changer in insurance procurement.” ™
As part of the restructuring, Podokshik has added experienced brokers, administrators and producers.
Michael Kravchenko, FFB’s CFO, said, “The company is transitioning from a regional player to a national player with admirable international capabilities. Thanks to our carrier partners, we are now able to place local coverages directly in 87 countries and administer the policies and billing from within the U.S., a capability maintained only by a handful of international brokers.”
Founded in 1994, FFB is a leading property and casualty insurance, risk management and employee benefits insurance broker. FFB is headquartered in New York City and has a niche specialization in education, not-for-profit, healthcare, real estate, financial services, technology and construction industries.

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