North West Business Pledges over £1.5m Worth Of Free Staff To Local Firms

A new business that has started its national expansion in the North West has pledged to provide firms in the region with £1,500,000 worth of free customer service staff in the next 12 months.

Online PR News – 17-March-2010 – – North West Business Pledges over £1.5m Worth Of Free Staff To Local Firms

A new business that has started its national expansion in the North West has pledged to provide firms in the region with £1,500,000 worth of free customer service staff in the next 12 months.

Headed up by some of the UK’s top training talent, the creation of Synapse, now with academies in Manchester, Liverpool and Warrington , is also great news for the region’s unemployed. The company is geared up to train, provide paid employment and offer industry leading qualifications to more than 900 people this year, and ultimately help them get into work.

Aimed primarily at 16-24 year old jobseekers, Synapse is a new concept in employment training. It is the brain child of HR guru Bill Tolmie, who’s spearheaded innovative HR and training schemes at major blue chip firms including BMW, Vodafone, and the Caudwell Group.

Bill explained: “Synapse is a win-win for both employees and employers and offers a great solution to an ongoing problem faced by the customer service industry.

“The idea for Synapse really came to me when I was continually faced with people entering work for the first time who were unable to perform in the work environment. In addition to the huge cost and resource issue, there was continual disruption to the business.

“Synapse bridges the gap between education and employment that’s just not being addressed effectively any where else. This is a tried and tested model that’s now available to SMEs and large corporates in the North West.”

Bill added: “Customer Services is at the heart of most industries and offers a range of opportunities in almost every sector in a variety of roles. There is a massive opportunity to improve employee’s entry into the work place to help not only the individual but the industry.”

Synapse aims to employ and transform a specific section of the UK’s 16-24 year old population by progressing them towards being tomorrow’s qualified workforce, equipped with appropriate vocational qualifications, underpinned with a range of life skills. It will also assist them to seek, secure and develop lifetime career opportunities.

It achieves this in partnership with public and private employers across the UK, with the support of National and European funding partners including the Learning Skills Council National Apprenticeship Service, Job Centre Plus, Connexions and OfSted.

Three academies in the North West have been opened so far; in Warrington, which has now provided more than one hundred employees with paid work and Level 2 NVQ in Customer Services and Business Administration; Liverpool - now placing employees for secondments at local firms; and Manchester, which has taken on its inaugural learner employees.

Nick Chadbourne, Synapse’s Director - National Academies, said: “Synapse provides qualifications in a ‘real-life’ corporate setting, not a college environment. As a result, we believe people who come through the Synapse process are far more work-ready and experienced than college students with the same qualifications.

“As well as gaining paid employment and work experience, after three months they get industry recognised qualifications and are motivated to take on the challenge of working in a customer service environment. This not only gives our candidates a head start, but enables us to provide local businesses with more capable, professional customer service staff – many of whom are eventually offered permanent work with the firms they get placements with.”

Any businesses interested in taking on work-ready Synapse employees for secondments in a customer service role should visit

Nick added: ““The staff being offered for placements are no raw beginners. Following a rigorous selection process they are put through their paces in a business environment by highly experienced training coaches.”

Synapse hopes to open another three academies across the UK by the summer. The firm chose the North West to launch its venture as a result of the overwhelming support from SFA and the North West Learning and Skills Council.

Tel: 0844 245 0101 E:

LEARNER’S CASE STUDIES – more available on request
18 year old Joseph Butler from Halewood, Liverpool: “Before joining Synapse I was unemployed and so the opportunity to learn and earn at the same time was too good an opportunity to miss. I am now at phase two of the apprenticeship, having completed the contact centre qualification, so am now gong on work placement. From this, I am well on my way to gaining full-time employment.”

Robert Guthrie, age 20, from Bebington, Merseyside, who was also unemployed before joining Synapse: “I am now on phase two of the apprenticeship. I have gained lots of experience in how the systems work, talking to customers and experiencing how to deal with customer complaints. I personally think that I have changed as a person for the better and have gained a lot more confidence in myself. I think I’m much more employable now than three months ago.”

18 year old Daryl Fairbrother from Newton Heath: “I wasn’t sure if this type of learning would suit me at first, but I’ve got to say I’m really enjoying it. A few years ago construction was my aspiration, but opportunities have dried up these days. I really want to get a contact centre NVQ so I can get a good customer service or contact centre role. I can’t wait to get my first pay packet, I’m going to treat my Mum. She works 12 hours a day as a carer and she’s really proud of me!”

17 year old Joshua Nightingale from Crumpsall: “I want to work in a call centre and gain the skills needed. Rosie the trainer makes it really interesting in the sessions. We’ve got to know each other well and we work as one big team. I have a background I’m not necessarily proud of, but I still have plenty of good in me which this experience is bringing out.”

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