Toyota’s New Tagline Makes Debut

Toyota has announced a new tagline that embodies Toyota vision of the future and forward-thinking ways. It will debut nationally on December 31st of this year.

Online PR News – 14-September-2012 – Nashua, NH – Toyota has announced a brand new tagline this week that reflects the company’s commitment to more exciting products and the promise that customers will be taking part in shaping Toyota’s future. The new theme, “Let’s Go Places,” was revealed this week at the Toyota National Dealer Meeting in Las Vegas.

The new tagline evokes the forward-looking and optimistic nature of Toyota in America. “Let’s Go Places” will debut nationally on December 31, 2012, as part of the campaign for the all new Avalon, the personification of Toyota’s new direction. “Let’s Go Places” replaces the previous Toyota tagline “Moving Forward.”

“ ‘Let’s Go Places’ speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division. “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”

Beginning in 2013, “Let’s Go Places” will be integrated into all of Toyota’s national and regional advertising and communications across all segments.

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About Toyota of Nashua:
Toyota of Nashua is proud to serve the Manchester, NH area. Carrying a full line of new and used Toyota cars, Toyota of Nashua offers the best selection when it comes to purchasing a vehicle. The knowledgeable and award winning service department is prepared to assist with all repairs and routine maintenance. The parts department offers a full variety of Toyota parts and accessories for your vehicle. Toyota of Nashua strives for 100 percent customer satisfaction for every visit.