Covertix Named a 2012 Emerging Security Vendor by CRN and UBM Channel

Company included in annual list for its innovative Information Security technology and channel approach

Online PR News – 14-September-2012 – Even Yehuda, Israel – Even Yehuda, Israel, September 13, 2012 – Covertix, an innovative provider of File-Level Information Security solutions, today announced that it has been selected by UBM Channel and CRN magazine as a 2012 Emerging Security Vendor. This annual list features the most innovative vendors who deliver easy-to-use technology and high margins to value added resellers. Each organization included in the CRN Emerging Technology Vendor List represents a new partnership and go-to-market opportunity for solution providers looking to identify new vendor partners.

“We are honored by this recognition from UBM Channel and CRN”, said Doron Zinger, CEO of Covertix. “We have recently recruited several new channel partners and are expanding these efforts to additional territories. Covertix recognizes the importance of channel partners as a critical component of our accelerated growth strategy and objectives".

Covertix's flagship product SmartCipher™ is an independent, data-centric security system that protects and monitors sensitive data by traveling with the files inside and outside the organization. The system automatically tags digital assets according to file location, content and/or context, without any involvement of the user, and attach a patented “smart policy” to each file, which continuously tracks and secures it. When the organization’s usage policy is violated, the system can either issue an alert or block the activity.

SmartCipher combines the advantages of Information Rights Management (IRM) and Data Loss Prevention (DLP) systems. It is already successfully securing the digital assets of companies across Europe.

“Emerging doesn’t mean what it used to”, said Kelley Damore, Vice President and Editorial Director at UBM Channel. “With new innovations like cloud computing and virtualization speeding up the pace of innovation, and technology mainstays like storage and networking branching off into new directions, this list encapsulates a tectonic technology shift where the recently founded are starting to rule the roost and become household names much more quickly than in the past. We congratulate each vendor on the list and congratulate them for placing an emphasis on innovation and ease of use, features that are the hallmark of any successful channel offering”.

About Covertix
Covertix is a next generation File-Level security solution that provides enterprise organizations with independent file surveillance and control, protecting sensitive data wherever it goes, both inside and outside the organization including cloud and mobile environment.

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company.

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