Incite Creative Builds Brands for Two Innovators of the Year Recipients

The 2012 “Innovator of the Year” award winners were recently announced and include two of Incite Creative’s clients: 1sqbox™ and Healthplan Headquarters™.

Online PR News – 12-September-2012 – Baltimore, MD, September 11, 2012 – Each year The Daily Record recognizes Maryland’s individuals and companies that have created a product, service or process that has had a positive effect on their business, industry or community. Incite Creative is honored that two of this year’s 20 award recipients benefited from the firm’s marketing and brand building services.

1sqbox is an intuitive management system that allows teachers, students, principals and parents to communicate in real time via its state-of-the-art tablet centric application. Everything that is needed for classroom management, student learning, administrative tools and parental monitoring is housed in one central application — its all-inclusive square box. Incite Creative capitalized on the name and product concept and created a logo and an innovative business development packaging system that reinforces the company’s desired brand message.

HealthPlan Headquarters is the first of its kind in Maryland, offering insurance in a retail location where consumers can walk in and shop for their insurance coverage. Created to help individuals and employers navigate the complex world of insurance, Healthplan Headquarters offers self-service kiosks and one-on-one consultations with experienced and knowledgeable insurance specialists, as well as health and wellness resources for the community. Incite Creative helped strategically position and brand the new entity by creating its name, tagline, logo, website and targeted sales kit materials.

"Starting a new company is always overwhelming, even for those of us who've been down that road before", states Suzanne Thompson, president and founder of Healthplan Headquarters. "Determining how you want your business to be perceived and coming up with a brand identity that fits that desired perception is critical to its success. As a retail insurance company, the name "Healthplan Headquarters" and the innovative logo, marketing materials and website that Incite Creative developed for us has been huge in terms of creating brand awareness. After only two years in business, we now have three stores and have plans to open up additional stores throughout Maryland."

The Innovator of the Year awards ceremony will take place on October 24, 2012 at the American Visionary Art Museum.

About Incite Creative (
Now in its twelfth year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto or contact Dina Wasmer at 410-366-9479 ext. 101 or