DialAFlight began legal proceedings last week against four review sites who published a â€śmalicious and libellousâ€ť article, submitted by a competitor
Online PR News – 26-June-2009 – – June 2009 - DialAFlight began legal proceedings last week against four review sites who published a â€śmalicious and libellousâ€ť article, submitted by a competitor.
The travel company had contacted these sites when the articles first appeared and asked for them to be removed, and say they have only begun High Court action as a last resort. The nature of the article, and the fact that it was distributed identically across a range of sites, led DialAFlight to believe that it was not a genuine user comment, but rather a strategic act of defamation by a competitor attempting to discredit the company.
One site, grumbletext.co.uk, has already removed the offending post, offering an â€śunreserved apologyâ€ť to the firm for what they describe as â€śserious, unfounded allegationsâ€ť. As a result, DialAFlight have settled out of court for a fraction of the sum they might reasonably have expected in (what would almost certainly have been) a legal victory. The user-generated forum for consumer gripes describes DialAFlightâ€™s withdrawal of action as â€śmagnanimousâ€ť.
â€śWe think blogs and review sites serve a useful function so we did not want to take this route,â€ť says a DialAFlight spokesperson, â€śbut thereâ€™s no way we are going to allow a competitor to go around the internet posting lies about us.
â€śReview sites need to act in a responsible way and make sure they properly police the material which is appearing on their site. They would do well to remember that a large number of libel claims against newspapers actually emanate from their letters pages.â€ť
--Notes to Editors--
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