Angry nurses are complaining about MensMax.com's (www.MensMax.com) ouse of a sexy "Naughty Nurse" YouTube video (http://www.youtube.com/watch?v=XEclBYmb25g) to promote the mens penis skin care cream, RestoreMax.
Online PR News – 17-March-2010 – – (Boca Raton, FL, March 16, 2010) Angry nurses are sending a barrage of email complaints to MensMax.com (www.MensMax.com) over their use of a sexy "Naughty Nurse" YouTube video (http://www.youtube.com/watch?v=XEclBYmb25g) to promote the mens penis skin care cream, RestoreMax. The nurses claim that even a broad comedy that plays off the fantasy stereotype of a sexy nurse in a skimpy outfit harms the true image of real nurses who are trained healthcare professionals.
"It is hard to promote a mens' penis skin care cream. It's a taboo topic, so we decided to use comedy to attract viewers. Our "Naughty Nurse" video is very funny, and is great for promoting a skin care cream for needs most men will not talk about. It has produced a steady stream of customers for us.", Michael Dugan, President of MensMax.com stated. "The nurses want us to pull down the best commercial for our product we've ever made. I believe no reasonable person will see this comical, sexy stereotype as a depiction of a true, dedicated, well-educated and trained professional nurse."
Registered nurse, Charlotte Radu argued in an email, "I know it's "just a joke," but jokes affect what people think and do, or else you would never have made this video." She added, "This "joke" reinforces a damaging stereotype that has plagued real nurses around the world for decades, making it more difficult for them to be taken seriously and to attract the resources they need to save lives and improve outcomes."
Dugan countered, "You can't tell a joke these days without the "fun police" getting offended. We meant no harm. We are simply trying to run our business, and making guys laugh about a taboo topic is a good way to educate them about our product." He added, "We will not be intimidated by this. I appreciate their point of view. I just don't agree that my comical YouTube video for RestoreMax has any real impact on the image of nurses. If they want to make an impact, they should take on the big fish who negatively depict nurses in the film and television industry."
The sexy nurse in the YouTube commercial at: http://www.youtube.com/watch?v=XEclBYmb25g has already attracted nearly 150,000 viewers and by delivering a special coupon at the end of the spot, these hits have transformed into outstanding sales.
"It's amazing that she could generate over 150,000 hits so fast.", Dugan said, "We tried her only as an experiment because we had a limited television budget, but we are amazed that a sexy, comic commercial featuring a super-sexy, Naughty Nurse has generated so many more sales than the spots we made with doctors."
For additional information on RestoreMax contact, Michael Dugan, or visit: www.mensmax.com . To see the Naughty Nurse commercial, go to: http://www.youtube.com/watch?v=XEclBYmb25g
MensMax.com ( www.mensmax.com ) is a research and development company created to seek, identify, and market products that can help improve life for men. It specializes in health and skin care products that specifically address neglected or ignored aspects of a man's health, fitness, or quality of life. RestoreMax is the first product introduced by MensMax.com.
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