Bic new Pen ‘For Her’ receives massive comedic reviews and social backlash reports

A new pen especially for women

Online PR News – 10-September-2012 – -- – San Francisco, CA - One of the top consumer product organizations around the world, BIC, which received a lot of appreciation for introducing differentiated razors for different genders a while ago, is once again in the limelight for another product which has kept the internet buzzing and biting.

The multinational organization has launched a new pen, which is getting massive attention and reviews on Amazon and all over the online world. This new pen from BIC is specially designed for women as its name suggests ‘BIC Cristal For Her’.

This new product is a ballpoint pen which has an elegant design and comes in bright colors including purple and pink, keeping in mind the taste and choice of women. The pen has a thinner design and a sleek look for better handling for women. Bic described their new product on Amazon as a “thin barrel to fit a women’s hand,” making it an “elegant design—just for her!”

Hundreds of online users have already started posting their reviews and experience, suggesting that this pen is typically best writing gadget for a woman.

According to, one of the reviewers, Tracy Hamilton, described it as the best feminine pen ever.

“Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long! I use it when I’m swimming, riding a horse, walking on the beach and doing yoga. It’s comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty.”

While this new product from Bic is gaining popularity among women and the reviews pretty much describes that, some of the men are not too impressed with the new pen, arguing that there are already countless feminine products in the market, ignoring the necessities of men

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