CallidusCloud Delivers LeadFormix on's Platform to Improve Lead Quality

CallidusCloud Selects to Tap Into the Power of Social, Mobile and Open Cloud Technologies to Transform Customers Into Social Enterprises

Online PR News – 07-September-2012 – CA – PLEASANTON, CA--(Marketwire - Sep 4, 2012) - CallidusCloud® today announced that LeadFormix™, its Lead Management and Marketing Automation solution, is now integrated with,'s social enterprise cloud platform for building employee-facing social apps.

CallidusCloud's LeadFormix solution will help companies extend the value of sales force automation by improving both the quality and quantity of leads captured. Sales teams will be empowered with better lead intelligence by focusing solely on leads that have a buying intent, while marketing teams will save valuable time and money with more efficient lead qualification and management.
Comments on the News

"CallidusCloud's LeadFormix solution allows companies to better understand buyer interest and shape targeted outbound campaigns to nurture leads into true sales-ready opportunities," said Giles House, Vice President, Marketing Communications and Products, CallidusCloud. "The integration means companies now have one single place to access this critical lead intelligence. This provides marketing with unparalleled visibility into campaign performance whilst giving sales the ability to focus on and communicate with the right leads for better results."

"Lead quality is critical for accelerating sales and marketing organizations," said Ron Huddleston, Senior Vice President of Alliances at "LeadFormix delivers on the promise of the Salesforce platform to deliver innovative apps that help extend more value to our customers."

The Power of Social, Mobile and Open
CallidusCloud's LeadFormix solution provides companies with an open platform for delivering improved sales and revenue performance. Designed to tap into the social and mobile revolution, LeadFormix enables companies to win at every stage of the sales cycle. The integration with the platform makes it easy to adopt this best in class solution and deliver real benefit to companies' marketing, sales and channel organizations.

Product Key Features
CallidusCloud's LeadFormix solution features a complete lead management and marketing automation tool kit for companies of any size:
• Lead Intelligence - Identify anonymous visitors, categorize based on intent and deliver daily lead reports to sales with contact details of the decision makers, to their inbox each morning.
• Marketing Automation - Create and manage effective marketing campaigns with lead scoring and ranking to keep sales teams focused on the best opportunities while nurturing the rest with drip campaigns.
• Social Lead Management - Find out what prospects are saying in social media venues and reach out with specialized campaigns.
• Search Engine Optimization (SEO) - Discover if your website is optimized through search engines and monitor all SEO activities via a single dashboard.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 275,000 custom apps built by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,500 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The Salesforce Platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.
Salesforce, Social Enterprise, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

About CallidusCloud
LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness at all stages of the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

Callidus Software Inc. (NA
SDAQ: CALD), doing business as CallidusCloud, is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.