Following boyant consumer feedback from their 2011 test launch, My Letter From Santa Claus Ltd are to capitalise on the organic growth of their current customer base by releasing 3 new products for the 2012 Christmas season, supported by dedicated UK, IE and US websites.
Online PR News – 07-September-2012 – London – After a successful test launch in 2011, My Letter From Santa Claus Ltd are up-weighting their international offering with dedicated UK, IE and US websites to support the launch of their new product range, developed in direct response to 2011 customer feedback.
With the intention of becoming a recognised, quality brand that is entrusted to be part of intimate family Christmas celebrations, My Letter From Santa Claus Ltd are focusing on making the experience of using their online service that little bit more warming with content and language tailored to geographical location. The design of the website has also been improved to reflect the brand vision of delivering a little bit of Christmas magic at an affordable price, while retaining quality in the product offering.
My Letter From Santa Claus Ltd are targeting the organic growth of their current customer base for the 2012 Christmas season with the launch of the new product range.
The range will consist of a 3 tiered price offering of their extremely popular personalised letter from Santa Claus. The range will feature a low cost option of an emailable letter from Santa Claus for home printing which will deliver the same beautifully written and personalised content as the other options (but with the costs for postage and printing removed), a mid range option which will consist of a printed, personalised letter presented on beautiful parchment paper, delivered in a personalised Christmas red envelope complete with authentic North Pole postmarks while a high end option will enable the customer to include a personalised Nice List certificate, “Santa stop here!” colour-me-in poster and have the whole package sealed with a traditional real wax seal.
Matthew Merralls, MLFSC Managing Director, commented on the new range "At the heart of developing the new product range was the desire to offer parents an authentic, quality gift for their children that’s magical, memorable and doesn't cost the earth - something I believe is a refreshing proposition when parents pockets are already stretched, especially around Christmas time."
The new product range will be launched alongside the new international website http://www.myletterfromsantaclaus.com on September 10th 2012, exactly 1 year after the concept for My Letter From Santa Claus was conceived in 2011.