Debenhams Puts Diverse Models Direct Into Its Marketing
03/16/2010

The modelling industry is slowly becoming more inclusive, and there are more opportunities for models who do not fit the stereotypical age, height and weight specifications. Continuing this pattern, modelling agency Models Direct are pleased to see that Debenhams have chosen to use a disabled model in advertising for one clothing range.

Online PR News – 16-March-2010 – – The modelling industry is slowly becoming more inclusive, and there are more opportunities for models who do not fit the stereotypical age, height and weight specifications. Continuing this pattern, modelling agency Models Direct are pleased to see that Debenhams have chosen to use a disabled model in advertising for one clothing range.

The beautiful model, Shannon Murray, has been in a wheelchair since she broke her neck in her teens. However, this hasn’t restricted her modelling career. “I’ve been modelling for over 14 years,” Shannon says on her blog. “But this time it was different. As I was getting ready in hair and make up, the potential of this shoot really struck me; another small step towards inclusion and representation of disability. I hope the images challenge a few misconceptions about disability; it’s been a long time coming.”

Models Direct couldn’t agree more and are pleased to see that the department store are making an effort to truly represent their customers. Shannon is featured alongside other models who are fighting the stereotypes in the advertisements, which are being used for the ‘Principles by Ben de Lisi’ range in stores and online. The other models involved are size 16 Kate Fullman, petite 5”4 Tess Montgomery and Tokumbo Daniel, who is a size 10.

The decision to include these models came when disability campaigners and presenters of the show How to Look Good Naked, with a Difference Nikki Fox and Natasha Wood approached the department store. The ‘Principles by Ben di Lisi’ range comes in sizes 8 to 20 with a range of petite clothing as well, making it the perfect choice for using models of different sizes.

“We cater for women of all shapes and sizes, young and old, non-disabled and disabled, so we wanted our windows to reflect this choice,” Deputy Chief Executive of Debenhams, Michael Sharp, told the Telegraph. “When Nikki and Natasha approached us with the idea, we didn’t have to think twice. We are proud to be the first high street retailer to deliver this. We only wished we had done it sooner.”

Models Direct think this is a great step forward to the inclusion of all types of people into the modelling world and hope that many more retailers follow suit.

About Models Direct

Models Direct (http://www.modelsdirect.com) is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing!

If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please visit the website (http://www.modelsdirect.com/become-a-model) or call us on +44 (0)871 224 6000. Modelling can be great fun & often rewarding as a part time hobby.

You can also find out more by visiting the blog (http://modelsdirect.wordpress.com) or by following Models Direct on Twitter (http://www.twitter.com/models_direct).