Volkswagen is recognized by Strategic Vision as the automotive corporation with Best Total Quality.
Online PR News – 06-September-2012 – Newport News, VA – Strategic Vision, a research-based consultancy that measures human decision-making, behavior, attitude, and perceptions, has crowned Volkswagen Group of America the Total Quality leader of the 2012 year. Casey Volkswagen is thrilled with this victory.
To explain what is meant by “Total Quality,” Strategic Vision president, Alexander Edwards, said, “When measuring quality, the complete experience must be part of the calculation and include all the perceptions that influence how people make their decision. For instance, even when ‘just’ counting problems, perception is involved. One buyer may overlook what another may report. With Total Quality, we factor in all the perceptions that are proven to create the impression of Total Quality; this is ultimately how people think about vehicles and spend money.”
Strategic Vision cites innovation as a big indicator for customer perceptions of quality. If the company is showing great innovative strides, customers are more like to say they “love” the vehicle. This “love” of innovation positively influences perceptions of quality. Research has shown that those customers who appreciate innovation are more likely to buy new cars and are not just concerned with how “problem-less” a vehicle is—they are interested in the overall quality of the total package.
The segment leaders that helped Volkswagen merit the number one spot on this list include vehicles such as the Eos, Golf, Audi A4, Audi A8, and Tiguan. The Eos scored 902 in the convertible segment. The Audi 8A received a 942 in the luxury car segment, and the Audi 4A got a 917 in the near-luxury car segment. With a whopping 874, the Golf scored first in the small multi-function segment, and the Tiguan scored 877 in the entry utility segment.
Strategic Vision has been presenting the Total Quality Awards for over fifteen years . This year, the Total Quality Index was calculated from over 45,000 buyers.
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