Rikers Hits The Town
03/16/2010

Rikers, known for his tireless work ethic, doesn't provide this level of effort to ONLY his chosen industries but to the community as well.

Online PR News – 16-March-2010 – – March 16, 2010, New York, NY- Rikers El PKA Rikers is profoundly known as the "Guerilla Marketing Mastermind" in the Fashion/Hip-Hop industry. Rikers is the Director of Marketing for Ebbett's Field Flannel (EFF)- parent company to Stall and Dean, Blue Route and Draper and Maynard. He is also the Director of Marketing for Rucker Enterprises. Both brands have a combined net worth of over $60M.

Rikers, known for his tireless work ethic, doesn't provide this level of effort to ONLY his chosen industries but to the community as well.

"Successful people do, what unsuccessful people will not do" -Rikers

Rikers will be conducting community services in North Carolina throughout the month of March. He recently spoke at the FDB Consultant/ Ebenezer church sponsored Father-Son retreat in Rocky Mountain. Rikers' brands will also participate as a sponsor on March 20, 2010 for the 16th Annual Woman's Empowerment Expo which will be conducted at the RBC Center in Raleigh, North Carolina.March 14, 2010 Stall and Dean participated in the ultra successful Santanatown fashion show in Harlem New York and the brand received high praise for its Spring 2010 collection. Rikers is also featured this month in Exclusivity Magazine (XIMagOnline.com) an interactive online magazine that showcases the best individuals/information in Fashion, Sports, Entertainment & Lifestyle.

Rikers also operates behind the scenes of your favorite Hip-Hop artist's video shoots and even lends his expertise to some of them in the recording studio. In addition to that, he functions as a stylist, outfitting artists such as Jay-Z, Kanye West, TI, Eminem, Chamillionaire, Ludacris, Diddy, and 50 Cent to name a few.

Rikers' music ventures also include his role as Music Editor for Beyond Race Magazine. In its 4th year of publication, BRM presses 150k copies, which are distributed both nationwide and across 5 continents. Rikers co-wrote and styled the cover of the most recent issue which featured RocNation artist J.cole.

Rikers is both a maverick and a genius in his movements. Operating with what many refer to as a 'guerilla spirit' in a corporate environment, he garners results. He also uses his story to motivate and encourage others.

For Speakings/Bookings/Interviews contact:
Kathie Pritchett, Publicist
Kathie@ProjectBarbiPR.com