Lumi Mobile, the specialist in consumer insight mobile technology and real-time audience engagement for market researchers, media companies and brands, announces the appointment of Dan Foreman as Head of Business Development.
Online PR News – 05-September-2012 – 4 September 2012 London / New York / Vaasa – Lumi Mobile, the specialist in consumer insight mobile technology and real-time audience engagement for market researchers, media companies and brands, announces the appointment of Dan Foreman as Head of Business Development.
Dan’s career in market research spans 17 years. He is a Council Member at ESOMAR, the world organisation for enabling better research into markets, consumers and societies, and had held senior and leadership roles in several international research businesses. Immediately prior to joining Lumi, Dan was CEO of research group Insight International.
Based in London, Dan will operate globally, working closely with Lumi’s offices in New York and Vaasa, Finland.
Commenting on Dan’s appointment, Richard Taylor, CEO of Lumi Mobile, said:
“I’m delighted to welcome Dan aboard at a particularly exciting time for Lumi. The recent launch of our Lumi SURVEY mobile survey platform launch has been hugely successful and we are busy reaching out to the research industry.”
Dan Foreman added:
“Lumi is well positioned to become the industry standard for mobile market research. The opportunity for both the industry and the company is huge, delivered by a very talented team. I look forward to helping the Lumi platform to evolve as our clients’ requirements evolve.”
Lumi SURVEY is deployable across all major mobile operating systems – iOS (Apple), Android, BlackBerry and Symbian.
Lumi SURVEY’s Apps work with internet-enabled feature phones as well as smartphones to ensure a representative audience. The tool’s online and offline survey completion functionality allows for a seamless experience anywhere.
Through mCAPI, Panel, Survey and Diary Apps, Lumi SURVEY offers: GPS location and validation; multimedia capture, upload and display; QR code access; barcode scanning and passive meter integration.
Ease of use is central to Lumi SURVEY, which is also available as a customisable white label solution. Market researchers are able to create surveys using a variety of question types and displays, with more 35+ languages supported. Respondents may complete on or offline, whenever is convenient. Real-time data and completed surveys are viewable on Lumi’s online dashboard, while final results may be exported direct from there in industry standard formats (SPSS or CSV).