Announces South Indian Superstar Jiiva as their brand ambassador for Southern Market
Online PR News – 04-September-2012 – Chennai, 16th August 2012 – Dish TV the pioneer and market leader of India’s DTH industry brings yet another unique technology, “Dish+”, India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a highly consumer friendly and competitive price of Rs. 1690 (against all other SD boxes at Rs 1590) with a 4 GB pen drive free as promotional offer. Post VCR there is no recording device available with consumers and there is a huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.
On this special day of launching innovative product Dish+, Dish TV is proud to announce its association with South Indian Superstar Jiiva the brand ambassador of DishTV India in Southern Market. Jiiva is a versatile actor and has played dynamic roles and is famous for his charisma. At a very young age Jiiva performed his first lead role in the 2003 romance film Aasai Aasaiyai, before rising to fame with his breakthrough performance in Raam (2005), for which he won the Best Actor Award at the Cyprus International Film Festival.
Speaking on the occasion, Mr. R.C Venkateish, Chief Executive Officer, Dish TV India, said “Dish+ is a product catering to all consumers and facilitate them with unlimited recording facility, now recording will be luxury for all our standard definition users. Its highly competitive launch price will position it as a preferred option amongst all DTH buyers. We are also glad to announce our association with upcoming superstar Jiiva. Dish TV and Jiiva shares common values like trendsetter, versatile, synergic and have strong mass connect.
Jiiva, famous and versatile actor exuberantly states, “I am excited to be associated with India’s and in fact Asia’s leading DTH. I look forward to being a part of Dish TV family. Dish TV is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Dish TV”.
Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives including digital cable. Its highly competitive launch price will position it as a preferred option amongst all DTH buyers. Dish + has been designed with fine detailing, curved edges with sleek and modern looks. The unique feature of Dish+ is its compatibility with any USB device enabling consumers to simply plug and play an existing USB stick/ HDD, and build an entire genre based library of their favorite program. Dish+ offers unmatched advantage of recording on SD. Dish+ is user-friendly with features like "plug-n-play" through an external USB device. This enables all benefits of a traditional DVR like recording and playing back programs, Pausing or Rewinding live TV, different play-back positions, event based recording (EBR), time based recording (TBR) and so on.
Visit http://www.dishtv.in/dishPlus/index.aspx for more details
About DishTV India
DishTV is India’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. DishTV has on its platform 400+ channels and services including 21 audio channels with 13.4 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country. DishTV has 24*7 call centres with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. Visit http://www.dishtv.in/