Women represent a huge growth market: As a market, women represent a bigger opportunity than China and India combined. Women now drive the world economy.
Online PR News – 16-March-2010 – – Considering that, it would be foolish to ignore or underestimate the female consumer and yet many companies do just that. Most companies have much to learn about selling to women; they feel vastly under served. Despite the remarkable strides in market power and social position that they have made in the past century, they still appear to be undervalued in the marketplace and underestimated in the workplace. They have too many demands on their time and constantly juggle conflicting priorities—work, home, and family. Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.
Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes. Women are increasingly gaining influence in the work place and currently, the number of working women in the United States is about to surpass the number of working men. "We believe that as this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a recovery and generating new prosperity," says Mary Defeudis President of Women Walking Tall.
About Women Walking Tall
Mary DeFeudis has supported thousands of women in making their dreams come true. She is the President of Women Walking Tall in Portland,OR, her own brand consultancy and communication agency. She has been the instrument that helped catapult her brands presence from 25 markets to 44 markets in the US & Canada. Mary has been featured in various media channels for her expertise in business and entrepreneurship. Defeudis has been published and quoted for her keen insights on cultural and consumer trends. DeFeudis graduated from Columbia University.