Conversion Conference Fort Lauderdale Presents Proven Strategies for Increasing Web Conversion Rates

Two-day digital marketing event features leading authors and top conversion, usability, and testing experts

Online PR News – 01-September-2012 – Fort Lauderdale, Florida – Marketers looking to increase the effectiveness of their campaigns will have the opportunity to learn new techniques in user-centered web design, landing page optimization, and other online strategies at Conversion Conference, Oct. 9-10 in Ft. Lauderdale, Florida.

Founded by author and landing page optimization expert Tim Ash, Conversion Conference is an international event series that brings together professionals from marketing, analytics, e-commerce and design disciplines for a two-day program focused specifically on strategies to improve online conversion rates. The Ft. Lauderdale event will offer three keynotes plus 30 breakout sessions. Keynote speakers include:

• Susan Weinschenk, Ph.D., author of “Neuro Web Design: What Makes Them Click” and “100 Things Every Designer Needs to Know About People”
• Tim Ash, author of “Landing Page Optimization”
• Brian Massey, author of “The Customer Creation Equation”

Conversion Conference attendees can pick sessions from a 3-track agenda spanning important aspects of campaign optimization, such as developing a testing program, landing page best practices, targeting and personalization, the psychology of persuasion, headlines and copy, abandonment recovery, conversion principles for mobile devices, user-centered design and much more. On October 11th, two optional half-day workshops will offer more in-depth study of landing page optimization (presented by Tim Ash of SiteTuners) and optimizing a testing program (presented by Gregory Ng of Brooks Bell Interactive).

The full conference agenda can be viewed online at

Registration is available online at Discounted early bird passes are being offered through September 7th, 2012.

Conference Details
Event Name: Conversion Conference
Dates: October 9-10, 2012
Location: Hyatt Regency Bonaventure Conference Center & Spa, 250 Racquet Club Road, Weston, FL 33326
Rates: $1,295 through 9/7; $1,795 after 9/7

About Conversion Conference
Produced by Rising Media and SiteTuners, Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller “Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions”. It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, San Jose, New York and Washington DC. Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses.