August 30, 2012 / FFDS of Jacksonville FL and Mudd Advertising Inc. of Cedar Falls IA, announced the launch of a new marketing and advertising system available to Trade-In Protection (TIP) dealerships nationwide.
Online PR News – 30-August-2012 – JACKSONVILLE, Fla – Trade-In Protection is the automotive industry’s leading program designed to minimize or eliminate negative equity when taking vehicle trade-ins.
“Being the first to launch the Trade-In Protection program nationwide over a year ago, we realized quickly that the key to a dealer’s success lies in building TIP into the dealer's marketing messages. This means to imbed it inside each dealership with co-branded materials - from TV spots, radio, website, mailers, and custom point of sale materials to show their customers the commitment the dealer has made to each of them,” said Tony Wanderon, CEO of Family First Dealer Services.
Through this new partnership, Trade-In Protection dealerships have access to the full suite of advertising and marketing services provided by Mudd. TIP dealers across the country will have access to exclusive marketing packages designed by Mudd and FFDS to optimize total market potential.
“Marketing the Trade-In Protection program exclusively for our dealer group was the whole key for us,” said Randy Hoffman, Executive Director of Ed Morse Automotive Group in Tampa, FL. “These guys flat out get it. TIP is driving big traffic for us today and is building loyalty for us in the future. No one else is doing what they have.” Trade-In Protection provides a consumer protection benefits of up to $5,000 to offset trade-in negative equity. Customers must trade-in and purchase another vehicle from the original TIP dealer they first bought from in order for their vehicle to qualify for protection package.
The program is available on both new and used vehicles with benefit levels available of $1000, $2500 and $5000. Dealers chose between a traditional product offering of TIP in the F&I office, or utilize the market exclusive model where TIP is included at no charge to each of the dealers financed customers. This allows dealers to advertise the FFDS TIP program exclusively in their market area, and creates a unique offer to help drive traffic, closing ratios and customer retention.
"The TIP product makes sense for dealers and car buyers. With today’s average car loan extended over 60 months, the fact is many customers want to trade-in before they pay off their original loan. And when they start looking at their equity position, trading-in early is a challenge,” Rob Mudd, President of Digital Media, Mudd Advertising said.
About Family First Dealer Services
Based in Jacksonville, Florida, FFDS provides F&I products, administration, consulting, training, and marketing support to insurance companies, financial institutions, independent agents, auto dealers, and auto manufacturers nationwide. Our core focus is on increasing partners' profitability by providing unique F&I product offerings and services including Guaranteed Asset Protection (GAP) and full line F&I products. In 2011, FFDS became the first to market with their innovative Trade-In Protection (TIP) program.
About Mudd Advertising
Mudd Advertising, one of the largest family-owned agencies, has been a leader in creative marketing and audio-visual production for the last 30 years. Mudd specializes in automotive advertising, providing clients with interactive, traditional and direct media services, including real-time analytics on every campaign created. Car dealerships across the nation use Mudd’s talents to innovatively advertise and measure analytics, tracking every effort in every campaign. Headquartered in Cedar Falls, Iowa, and with offices in downtown Chicago and Nashville, Mudd employs more than 170 talented, dedicated and passionate individuals who love it when you succeed.