Happy Birthday to Cheltenham’s Leading Hotel
03/15/2010

The Holiday Inn Express Cheltenham Town Centre is currently celebrating its 2 year anniversary, marking its entrance to the Cheltenham market as one of the largest branded hotels in the area.

Online PR News – 15-March-2010 – – The Holiday Inn Express Cheltenham Town Centre is currently celebrating its 2 year anniversary, marking its entrance to the Cheltenham market as one of the largest branded hotels in the area. Cheltenham Gold Cup Week marks the anniversary for this hotel’s opening, when the hotel opened its doors on the first race day of the event 2008.
The hotel boasts 132 bedrooms, and has grown its business and leisure customer base immensely since opening. The brand has brought many global companies to Cheltenham and has certainly boosted the amount of business travellers to Cheltenham, who would have previously stayed at Holiday Inn properties in Gloucester.
The award-winning hotel is developing its hallmarks to commence its 3rd year in Cheltenham. The brand is reinventing breakfast for Cheltenham visitors by introducing a free hot breakfast offer for all guests. Jason Hiley, General Manager says, “We are proud to be one of the first in the region to rollout the free hot breakfast option for our guests. No other hotel in the area, including Travelodge and Premier Inn, is able to offer travellers the same start to the day. Our competitor hotels in Cheltenham will continue to charge their guests for a hot breakfast.”
This Cheltenham Hotel has also invested a further £14,000 in redesigning its lavish 24 hour bar and relaxing coffee lounge for residents, just in time for Race Week visitors. The bar area features ambient lighting, relaxing sofas, plasma TV screen with Sky Sports, a wider selection of draught beers and wines and a handful of live music events open to the public.
To celebrate its birthday, the hotel is offering 5,000 Priority Club Reward points for meeting bookers which can be redeemed for a free night stay at any IHG hotel worldwide as part of the industry’s largest loyalty reward programme.
Holiday Inn Express breakfast is included in the price of every guest room. At present, the hotel continental breakfast selection includes tea, coffee and hot chocolate, fruit juices, a range of cereals, croissants, pastries, a selection of preserves, yoghurts, fresh fruit and a selection of reduced-fat breakfast choices. The hot breakfast offer will include bacon, sausage and eggs, as well as guest favourites such as warm pastries, croissants and our array of tea/coffee choices.
These enhancements are just a few in a series of system wide brand innovations from Holiday Inn Express designed to create meaningful upgrades to the stay experience for guests. Together, all of these initiatives create a comfortable and smart environment for Holiday Inn Express guests while traveling for business or leisure. For more information about the hotel and its birthday offers please visit http://www.hiexcheltenham.com or call Kimberley Hatherall 01242 548200.