Officetronics markets “free shipping” campaign for its most popular electronic whiteboards products.
Online PR News – 26-June-2009 – – Officetronics, Inc. (www.officetronics.com) is proud to announce that free shipping is now available on 3M, eBeam, PLUS, Numonics, and Hitachi brand electronic whiteboards.
In a strategic decision by Officetronics’ sales and marketing departments, the company has decided to provide free shipping on popular electronic whiteboard products. The company has seen success in “free shipping” campaigns in other product lines and believes that this campaign will help drive sales.
“The current economic situation has caused our big-ticket item sales to decline. We’ve come to realize that the best way to create a win-win situation for us and our customers is not just to lower prices, but to provide free shipping on those larger items,” explains Officetronics’ sales manager. “Normally shipping costs on these items can easily tack on another $100…money that our customers rather not spend on shipping.”
The free shipping campaign comes with a redesigned “Electronic Whiteboards” category page on the company’s website. The introductory paragraph and prominently displayed banner direct visitors to Officetronics’ most popular electronic whiteboard products with free shipping. Visitors can also find a solution to their specific needs by browsing by subcategory or brand.
The campaign is focused on Officetronics’ best selling products for the time being. All PLUS electronic whiteboards, including the M-11 (S and W models as well), the CR-5, and M-115 are eligible for free shipping. All eBeam portable projection systems are in stock and ready to be shipped for free. For larger, non-portable electronic whiteboard solutions, Officetronics offers free shipping on two Numonics Intelliboard virtual whiteboards. Free shipping is also offered on the popular Panasonic Panaboard UB-8325, all Hitachi StarBoard interactive whiteboards, and 3M’s SCP712 DLP projector system.
Officetronics maintains that free shipping is another example of its strategic advantage over the competition. With the most competitive prices in the industry, and its recent free shipping campaign, the company expects that visitors will be more attracted to Officetronics than its competitors.
Officetronics is a growing, minority-owned online retailer of office products and office electronics. The company carries thousands of products, ranging from electronic whiteboards and paper folders to server hardware and binding machines. Its government sales department can be found at OfficetronicsGov.com.