May 2009 issue's article titled, "2009 IDEA World Fitness Convention™" introduces Erika and features her unique insights as a fitness professional and business woman.
Online PR News – 25-June-2009 – – First-time Pilates presenter Erika Quest will be teaching “Progressive Reformer Flow With Props,” “Group Reformer Harmony” and “Are You Cheating on Your Reformer?” She was introduced to IDEA through one of her Pilates clients, former IDEA Instructor of the Year Jay Blahnik. “I’m thrilled and humbled at the same time to present at IDEA World Fitness,” says Quest. “I’ll be talking about areas that I have found to be successful in getting new Pilates clients and keeping your existing ones.
“For example, Pilates teachers are adding more group classes so their clients can save money, and they’re developing more mat work classes because sometimes it’s easier to get clients to pay $15 an hour for a group floor class than $60 for an individual equipment session. You can also package rates differently by adding inexpensive introductory packages or including private, semiprivate and group classes together. You also need to celebrate your current clients and business. I have an annual client appreciation night. It doesn’t have to be expensive or hoity-toity—just an open house with a little wine and snacks. It builds wonderful camaraderie and brings in new clients.”
"I look forward to seeing you at the 25th Annual World Fitness Convention in Anaheim, CA — August 12-16, 2009!"