15 year food industry veteran uses knowledge of food, cooking and direct response marketing to launch a copywriting firm that assists specialty food marketers with creating content.
Online PR News – 23-August-2012 – Rockville, MD – DC Metro area native, Kalisha Blair, recently launched Cuisine Company LLC, a copywriting firm. The company specializes in assisting gourmet and specialty food companies write marketing materials.
“So often specialty food retailers and artisan food businesses are run by just a handful of people. Providing a service that can help them craft compelling marketing messages will help food marketers focus on other aspects of their business,”says Blair.
According to a recent survey conducted by the Content Marketing Institute, 41% of marketers say that producing the right kind of content, the kind that engages prospects and customers, is a challenge. That same survey reports that marketers use 8 different marketing tactics, on average, to achieve their goals.
There are many marketing tools available for specialty food businesses to use, but they are only being used by a small percentage of them. The availability of these tools, and the fact that many of them are free, levels the playing field for everyone in the food industry. Ms. Blair has written a guide, “The New Rules of Content Creation-7 Tools to Create Content for Websites, Blogs and More” for marketers wanting to integrate content marketing strategies into their businesses.
Blair uses her food industry knowledge and 15 years of experience as a chef to help food marketers gain insight to the B2B and B2C markets. She also uses her years of online content writing experience to provide specialty food marketers with the quality content they need in order to sell more products and educate their customers.
“Companies can use the service only when they need to,” says Ms. Blair “because it’s like having an on call marketing department.”
Kalisha Blair is Owner and Principal Copywriter of Cuisine Company LLC. She is also a graduate of Johnson and Wales University. Marketers can download a FREE copy of “The New Rules of Content Creation-7 Tools to Create Content for Websites, Blogs and More” from kalishablair.com.