MIMIVAIL 'Celebrates Girls Worldwide' with Launch of New Website

Classic Girl’s Dress Collection partners with Light Gives Heat (LGH) and the SUUBI (Hope) initiative to celebrate and support girls everywhere.

Online PR News – 22-August-2012 – New York, NY – mimivail, a new collection of high quality dresses for little girls that is paired with colorful matching bracelets handcrafted by the women of SUUBI in Jinja, Uganda has launched its exclusive line on the web. The line features classic silhouettes, youthful designs and refreshing bursts of color that embody the beautiful spirits of little girls and symbolize all that is extraordinary about a child’s early years. The single-strand bracelet is comprised of vibrant, pearl-like beads made from recycled paper. Every season mimivail will partner with Light Gives Heat, a Colorado-based non-profit, to design a new SUUBI bracelet to complement the collection.

When little girls wear mimivail dresses and their matching SUUBI bracelets, not only are they beautifully dressed for any occasion, but they are offering hope and inspiration for the little girls in Jinja. In addition to the purchase of bracelets, mimivail will donate a portion of its proceeds to Light Gives Heat for the benefit of these mothers who are in need of a consistent and independent income.

Each dress in the mimivail collection is fresh and timeless. Further, the brand comes to life through the fictional personalities of Bridget, Scarlet, Emi, Isabelle and Ruby with each dress designed with one of these exceptional girls in mind. As the collection grows, so will their wardrobes and stories.

mimivail was started by Vail Weymann Vasisht after a 13 year career on Wall Street. The inspiration for the dresses came from her adoring grandmother and mother both of whom passed on their natural beauty, impeccable style and instinctive flair for dressing to her. “The smart, enduring styles they dressed me in as a child helped memorialize the most special time of my life”, says Vail. Now, a mother herself, she “wants to do the same for girls everywhere and at the same time support those around the world who might need it the most.”

Vail also adds, “At mimivail we believe every girl is worth celebrating and what better way to do this than to give to the mothers of Jinja. Partnerships such as ours are one way to do this.”

mimivail takes great pride in making its dresses using only the finest materials from around the world and the highest quality manufacturing in the United States.

For more information on the exclusive dress designs and women of SUUBI visit http://www.mimivail.com>.

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