HDS Expands Strategic Partnership with VMware to Help Customers Further Scale IT Infrastructures

Hitachi Data Systems to Showcase Integration with VMware Technologies at VMworld® 2012

Online PR News – 22-August-2012 – SANTA CLARA, Calif – SANTA CLARA, Calif. — August 21, 2012 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi Ltd. (TSE: 6501), today announced a new embedded OEM agreement with VMware to further scale customers’ IT infrastructures and accelerate their cloud deployments. With the expanded partnership, Hitachi Data Systems will bundle VMware cloud infrastructure software and sell individual software licenses to provide organizations with complete, converged infrastructure solutions, services and support. These offerings will help organizations to effectively and easily build and manage their physical and virtual data center initiatives. HDS will spotlight its virtualization and cloud technologies in VMware environments and feature demonstrations and breakout sessions at VMworld® 2012, August 26-30, at Moscone Center in San Francisco.

“Customers want a fully virtualized IT infrastructure that helps them scale and be agile while lowering costs,” said Mike Walkey, senior vice president, Global Partners and Alliances, Hitachi Data Systems. “This agreement is significant because it allows Hitachi Data Systems to manage support of the HDS and VMware components, and provide customers with the reliability and expertise they’ve come to know from both HDS and VMware. This integrated foundation for customers’ growing VMware environments helps them realize their data center or cloud investments.”

“VMware and Hitachi Data Systems share a vision to help customers deliver adaptive, high performing and reliable IT services,” said Scott Aronson, senior vice president, Global Channels and Alliances, VMware. “The combination of reliable, high-performance server and storage technologies from HDS, coupled with VMware’s extensive virtualization and cloud infrastructure expertise will provide customers with a solution to further reduce IT costs and protect their existing investments.”

The enhanced OEM agreement enables HDS to resell VMware cloud infrastructure technologies such as VMware vSphere®, VMware vCloud® Director, VMware vCenter™ Server and VMware View® to support virtual desktop infrastructure deployments, as well as VMware vCenter Site Recovery Manager and the VMware vShield™ product family. The agreement strengthens the long-standing HDS and VMware partnership.

Since 2002, Hitachi Data Systems and VMware have delivered innovative, end-to-end virtualization for storage consolidation, backup and archiving, business continuity and storage management. As an Elite-level partner in the VMware Technology Alliance Partner (TAP) program, and a VMware Ready™ program partner, HDS bridges the gap between server and storage infrastructures in customers' data centers. HDS also helps customers optimize the operational efficiency and resiliency of their IT environments to save significant costs.

HDS Optimized Solutions for Virtualized Environments at VMworld 2012

Attendees of VMworld 2012 can experience the full technical capabilities and customer benefits of integration among HDS and VMware technologies. As a Gold sponsor, HDS will demonstrate the power of its technologies for VMware environments through presentations, in-booth demonstrations and videos in Booth #709. Speaking sessions include:

Session: “Best Practices for Utilizing Native VMware Integrations for HDS and 3rd Party Storage”

Presenter: Henry Chu, senior solutions architect

Date /Time: Monday, August 27, 5:00-6:00 p.m.

Session: “Enabling the Virtual Data Center”

Presenter: Art Cruz, director, Solutions and Cloud Engineering, and Shawn McDonald, manager, Global Alliances, Virtualization and Infrastructure Cloud

Date /Time: Tuesday, August 28, 11:00 a.m.-12:00 p.m.

Session: “Proven Ways to Cost-Effectively Grow VMware Environments”

Presenter: Justin Augat, senior manager, Global Product Marketing

Date /Time: Wednesday, August 29, 2:30-3:30 p.m.

In-booth demonstrations, videos and presentations will highlight 1) how customers can integrate their storage management with the VMware platform, 2) implement a virtual desktop infrastructure (VDI) solution, 3) create a metro storage cluster architecture for VMware vSphere 5, 4) monitor performance and changes across the entire virtual infrastructure, and 5) implement a data protection strategy.

Demonstrations include:

Hitachi Storage Cluster for VMware vSphere 5 – Reference architecture that maximizes availability and uptime within and across two data centers within metro distances
Storage Manager for VMware vCenter Server – Allows for management of Hitachi storage via the VMware vCenter Server console, reducing administrative time
Hitachi reference solution for VMware View 5 – Scalable, flexible solution with Hitachi Dynamic Provisioning fits different IOPS requirements and ensures maximum ROI
Hitachi data protection solutions for VMware environments – Manage and protect hundreds of VMs on a single management interface with minimal impact to production environments

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,800 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

© Hitachi Data Systems Corporation 2012. All Rights Reserved. Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries.

VMware, VMware Ready, VMware vCenter, VMware vCloud, VMware View, VMware vShield, and VMware vSphere are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.

Press Contacts:

Hitachi Data Systems
Ricky Gradwohl
(408) 970-7097

Lois Paul & Partners
Brandi Ellerbee
(512) 638-5327