Popular lingerie retailer Wickedelic Lingerie says sales of big knickers are outselling thongs for the very first time.
Online PR News – 25-June-2009 – – Lee Mill, Devon - The once mighty and totally ubiquitous thong may be coming to the end of it’s reign as the underwear of choice for the ladies of this fair isle with a massive resurgence in sales of more classically styled knickers – a trend that seems to have really have developed in the last few months.
Devon-based online and mail order specialists Wickedelic Lingerie have been quick off the mark in spotting the trend and filling the gap as their customer services manager Nik Grant explains. “This year has seen a definite return to the classic styles and fashions of the 50s and 60s with the shortie and cami-knicker type of underwear becoming very popular.”
And it doesn’t stop there as Nik continues: “We are seeing a big demand for old fashioned foundation garments, waist nippers, vintage-style suspender belts and of course stockings!” No doubt music to the ears of British men as a straw poll of Wickedelic Lingerie’s male workforce revealed the not surprising fact that the suspender and stocking combination rules supreme.
Wickedelic Lingerie seem well placed to meet this new demand with an extensive range of classic, traditional-styled knickers, suspender belts and foundation garments in their range - all of which are delightfully manufactured by an established Nottingham-based company.
And Nik was quick to extol the virtues of buying British. “We are proud to buy British - not only do we benefit from superb quality and a quick turnaround but, with the Pound so weak against the Euro and Dollar, we are getting great prices too.”
Wickedelic Lingerie has built an enviable reputation as a supplier of bedroom and daily wear lingerie at reasonable prices. Their 12,000sqft warehouse and dedicated call centre houses some 3,000 different lines ready for immediate dispatch.
Notes to editors
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About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and “bedroom” lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.