ALLOW first organisation based in Europe to be recognised as a ‘Privacy by Design’ Ambassador

ALLOW, the personal information protection company, today announced that it has been recognised as a ‘Privacy by Design’ Ambassador, the first organisation based in Europe to do so.

Online PR News – 21-August-2012 – London – Privacy by Design (PbD) is a framework developed by Dr. Ann Cavoukian, Information and Privacy Commissioner of Ontario, Canada, to promote the philosophy of embedding privacy proactively in technology itself. Canada is well known for having very strict privacy laws, exceeding those of the UK.

These are just some of the ways that ALLOW has embedded the principles of Privacy by Design:
• ALLOW actively deletes data it doesn’t need
• Data is never shared without a member’s explicit permission
• An individual’s data can only be accessed by selected members of the ALLOW team
• ALLOW uses higher encryption than many banks and governments
• All data is stored in the UK and never leaves the country
• ALLOW does not keep personal information for any longer than is necessary for a valid purpose

ALLOW helps consumers regain control of their privacy and personal data with its unique services and technology. It went live in December 2010, and this month announced £1.6 million in new venture capital funding and the appointments of a new CTO and CFO.

Justin Basini, CEO of ALLOW said: “Privacy by Design’s core belief is that privacy assurance must become the default mode of an organisation’s operation and that is something that we wholeheartedly subscribe to. The Privacy by Design foundation principles are held up worldwide as the benchmark for consumer privacy and when we set up ALLOW we wanted those to be embedded from the start. It’s a great honour to be the first Privacy by Design Ambassador in Europe.”

Commissioner Cavoukian said: “Now an international standard, Privacy by Design seeks to proactively embed privacy into the design specifications of information technology, accountable business practices and networked infrastructure. Recently, the U.S. Federal Trade Commission included Privacy by Design as one of its three recommended practices for protecting online privacy – a major validation of its significance.”
ALLOW has just launched ‘ALLOW Protect’, a new range of privacy tools.

They include:
• Data Risk Report – see your privacy, security and identity risks
• Remove Me – prevent up to 75% of junk mail
• Email Shield – never again reveal your real email address thereby stopping spam
• Data Shield – an early warning system if your sensitive personal information is exposed
• Social Media Monitor – alerts that show you privacy, identity and security risks associated with your Facebook profile
• Browser Protection – simple to use protection to stop tracking of what you do online
• Junk Fighter – advanced junk marketing prevention
• Insurance – up to £10,000 of insurance if you are affected by identity, security or reputation risks