Academy Inc. Delivers California “Cool” to America’s “Hottest” Summer City

Academy Inc. , a Los Angeles based commercial shade company will be attending the upcoming Hospitality Design Boutique Hotel Exposition & Conference in Miami, Florida September 11-12, at the Miami Beach Convention Center.

Online PR News – 21-August-2012 – Los Angeles, CA – Los Angeles, CA, 21 August 2012: Miami, Florida – Academy Inc., a California awning company with hospitality clients from Malibu to Maine, known for its leadership in the design and distribution of commercial shade products including custom beach cabanas, resort cabanas, and custom awnings and canopies, announced its attendance at the Hospitality Design Boutique Hotel Exposition & Conference in Miami, Florida on September 11-12. Their attendance and expertise will offer some “cooling relief” in what’s proven a relentless summer.

Hot summers like the one our country continues to endure can be brutal for the hospitality industry – on machinery, on budgets, and on people’s tempers and attitudes, even in a summer season predicted by market research company STR to see a 69% hotel occupancy rate, (nearly 2% above the same period in 2011), and a daily room rate increase of nearly 4%. Cities like St. Louis, for instance, broke their hottest July on record with an average temperature (daily highs and lows averaged together) of 88.1°F, three-tenths of a degree above the nearly-as-scorching 87.4°F set in 1901. Brutal heat like this can cause guests to “check out” before the “check in.”

That’s why even as we enter August – statistically the final month in the summer tourist season – and prepare for September, the start of the “shoulder season,” it’s important to remember how important cabanas, awnings, and other shade structures can be on budgets, machinery, the environment, marketing and good old fashioned curb appeal. Academy’s attendance at the annual event is particularly vital considering that many small or boutique hotels, may not have evaluated how critical this simple, attractive and effective marketing tool can be.

Heat, Sun and Drought: Too Much of a Good Thing
“Sometimes too much of a good thing is just a phrase. Other times it’s a fact,” said Michael Richman, an executive at Academy Inc. “While hot, sunny and dry weather would seem to suggest a boon time for the hospitality industry, there are other costs.”

“Too much sun can deter guests from enjoying your hotel’s outdoor space, dry weather can wither decorative landscaping and high heat can tax electrical systems,” he continued. “Cabanas, awnings, and other shade structures minimize those impacts by providing a cool, welcoming environment. Not only do cabanas and awnings extend a hotels’ footprint and usable outdoor space, they help block indoor heat as well and are the ideal marketing tool with bright, large and inviting logo and signage.”

Academy’s cabanas come in a variety of shapes, sizes, colors and designs. Academy’s specialized team of designers, relying on the latest computer aided drafting software, are eager to deliver the same quality and service to boutique hotels that they provide for larger hotels, hotel chains and other lodging facilities. While Mediterranean-inspired styling is particularly popular of late, complete with iconic blues and whites, modern resort and beach cabanas are just as appealing.

Awnings are also a great choice for your hospitality establishment ,as they can reduce property temperatures by as much as 25°F in direct sunlight. What’s more, solar heat gain can be reduced by 65-77% on south and west-facing windows respectively, according to the US Department of Energy. In a still-challenged economy, every dollar saved is essential.

Boutique Bonanza: Small Hotels=Big Potential
The September conference and exposition runs from 10 a.m. to 5 p.m. each day and provides an ideal opportunity for hoteliers and hospitality suppliers like Academy Inc. to network and trade notes on the latest industry happenings and developments. The professionally intimate event boasts an attendee base of more than 4,000 design professionals and exhibitors enjoy between 100-200 ft. space booths.

About Academy Inc.

Academy Inc. is a Los Angeles based company with more than 100 years of industry experience in custom manufacturing and installation of, cabanas, awnings, canopies, and a variety of commercial shade structures. They are a fully licensed and insured organization which has earned a reputation for blending quality products with excellent customer service. Operating from a 30,000 square foot facility, Academy Inc. employs knowledgeable staff members, who are equipped to produce custom designed resort and beach cabanas, to suit the specific requirements of the hospitality industry.

Contact Information

Academy Inc.
2510 Malt Avenue
Los Angeles, CA 90040
Phone: 800-422-9646
Fax: 323-721-2924