Vodafone in association with BIG Cinemas announces ‘Birthday surprise’ for Vodafone customers

Vodafone India has partnered with BIG Cinemas to offer free tickets to customers visiting the multiplex on their birthday upto Aug 26. Select BIG Cinemas will also present the Vodafone birthday customer with a birthday cake

Online PR News – 21-August-2012 – Mumbai, August 21, 2012 – Mumbai, August 21, 2012: Vodafone India Ltd., one of India’s leading telecommunications service providers, in association with BIG Cinemas has launched a unique initiative to make Vodafone customers feel special. Between 12th Aug to 26th Aug, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at
Ahmedabad, Rajkot, Jamnagar, Palanpur , Patan and Vapi, will get a Birthday surprise that will truly Delight! As part of this initiative, Vodafone customers visiting partnering BIG Cinemas screens on his/ her birthday, will get a free ticket to watch the movie and a greeting card by Vodafone! That’s not all, as soon as the movie breaks into intermission, Vodafone will put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.

Additionally, select BIG Cinemas in Ahmedabad, will present the Vodafone birthday customer with a birthday cake. The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer, throughout the year.

To be implemented across 41 cities, 55 multiplexes and 162 screens, The Vodafone BIG Birthday Surprise is expected to reach approximately 60000 cinema viewers each day. Cinema halls offering the Vodafone BIG Birthday Surprise will have attractive display material highlighting the ‘Vodafone Delights’ special initiative. Posters and panels will be put around the box offices, informing people about the initiative.

Speaking about the initiative, Brajesh Bajpai, Business Head, Vodafone Gujarat said “At Vodafone making every customer feel special is second nature and it is one of the key factors driving every thing we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”

About Vodafone India:
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 153 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.

Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.

Vodafone Group is one of the world's largest mobile communications companies with over 406 million customers as on June 30, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.