After deciding that their website could do with a boost, Australian Pacific Inns decided to contact their web design company, Zeemo, to see what they suggested.
Online PR News – 21-August-2012 – Melbourne – The Cape Schanck Lighthouse is owned and run by Tony Shear and his team at Australian Pacific Inns. As well as maintaining the historic lighthouse and running tours of the structure and its attached museum, Australian Pacific Inns also offers tourist accommodation in one of three cottages or a motel style room off the main verandah. The team at Cape Schanck Lighthouse pride themselves on offering guests the chance to play lighthouse keeper for the night, an experience that is furthered by the fact that each of the cottages was once the residence of one of these keepers and that the lighthouse is only a few metres away from your front door.
After deciding that their website could do with a boost, Australian Pacific Inns decided to contact their web design company, Zeemo, to see what they suggested. It was quickly determined that the best way to increase the rankings for the Cape Schanck Lighthouse website was to begin implementing an effective search engine optimisation (SEO) strategy targeting a number of relevant keywords. The team at Australian Pacific Inns agreed and work began on optimizing the website’s existing content and adding new blogs and articles on a regular basis to ensure that these rankings persisted.
The combined achievements of both teams at Zeemo and Australian Pacific Inns has not gone unrewarded, as the Cape Schanck Lighthouse website is now ranking on the first page of Google for a number of their primary keywords. If you were to type in ‘accommodation Merricks’, you would find the Cape Schanck Lighthouse website filling both the 9th and 10th spots, whilst ‘lighthouses Australia’ positions Cape Schanck at number 5 and ‘Cape Schanck Lighthouse’ is at number 1. This is quite a good achievement, especially as there are plenty of other websites out there about the Cape Schanck Lighthouse, including government information, Wikipedia and sites relating to the history of lighthouses in Australia and the world. Just recently, a number of new keywords have been added to the list, including ‘accommodation Mornington’ and ‘Mornington Peninsula accommodation’, and it is hoped that rankings begin cropping up for these keywords soon.
Zeemo, formerly Infinite IT Solutions, is a Melbourne based search engine optimisation (SEO) company that also offers a number of additional internet based services that are designed to put their clients in the best position for success. Some of these other services include content writing, web design, online marketing, mobile application development and professional photography. With a number of happy clients from a number of industries, the Zeemo team are well-placed to serve people of any background.