An Interest-Based Social Platform Welcomes a New Way to Shop

Ology and Lela have partnered to introduce Lela’s unique Compatibility Quiz to Ology's community of users who share content and conversations around common interests.

Online PR News – 20-August-2012 – New York, NY – New York, NY, August 20, 2012 -- and have partnered to introduce Lela’s unique Compatibility Quiz to Ology's community of users who share content and conversations around common interests. Now, Ology’s thousands of members can quickly and easily discover products that fit their personality and needs.

To kick off the partnership, Ology members will be prompted to take the Lela Compatibility Quiz while creating content for a chance to win a 46” HD TV. The Lela Quiz helps consumers find the best products to match their taste, style, and values. Ology members can hone in on what’s important to them by using Lela’s groundbreaking technology.
“People on Ology are congregating around their interests, having deep conversations, and sharing content that matters to them,” said Vivian Moran, President and Founder of Ology Media, Inc. “Now they’ll be able to discover products that complement those interests. We’re excited to offer our users Lela’s state-of-the-art Compatibility Quiz to help them find the perfect product for them.”

“We’re excited about our new partnership with Ology,” says Robert Davidson, CEO and founder of Lela. “Ology has created a dynamic community for innovators interested in all sorts of topics. Ology is the perfect environment to help people discover great products and share those results with friends.”

About Ology Media
Ology ( is a social discovery and networking site built for consumers to share content and conversation around their interests and passions. This dynamic and fast-growing user base creates and shares content that spans music, film, TV, celebrity, geek, sports, humor, politics, as well as countless other niche interests and topics. Ology's mission is to put people's passions at their fingertips by bringing them closer to the things they love and closer to others who share those interests. More information can be found at

About LELA
Lela ( is an online shopping assistant that helps match people to useful products using unique and intuitive technology. Lela's Compatibility Quiz analyzes shoppers on multiple levels—their style, values, dreams, and imagination—and uses these qualities to select products for each individual. This makes for product recommendations that are truly meaningful, not simply based on ratings or reviews.

It is Lela’s mission to serve shoppers on a deeper level. Lela loves celebrating all kinds of people by offering products that suit every taste, from the outdoorsy hiker to fashion-forward businesswomen. Instead of reading hundreds of ratings and reviews, people can be presented with products rated specifically for them and their unique needs. Lela is constantly expanding their offering, adding products from televisions to digital SLR cameras, blu-ray players, and more.

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