TSI Announces A Brand New Look Reflecting Company's Evolution

TSI unveils its new brand image- including updated logo, tagline, and website.

Online PR News – 15-August-2012 – August 14, 2012 – TSI is proud to unveil a new brand image- including updated logo, tagline, and corporate website. Marked by an evolution of the previous brand, this refresh reflects the company’s dynamic nature and commitment to continued growth and innovation.

The many enhancements soon to be visible across TSI’s portfolio and throughout its website, packaging, advertising, and other marketing materials include:

Refreshing the TSI brand which has been trusted by customers for over 50 years required careful research

• A contemporized version of TSI’s logo.
• A new tagline – "Understanding, Accelerated" – that reflects the reason customers worldwide choose TSI’s precision measurement instrumentation: the ability to obtain data more quickly, often in real-time, helping them to better understand and respond to difficult to solve problems.
• Distinctly modern and clean new look.

"Refreshing the TSI brand, which has been trusted by customers for over 50 years, required careful research,” said Damon Ground, TSI’s Vice President of Marketing. “After much thought and consideration, we are excited to roll out these changes as they help us better convey our brand's purpose and values to both existing and new markets. We believe this brand refresh will also leave a lasting and favorable impression with customers unfamiliar with TSI and also reinforce to current customers that we continue to evolve and grow our leadership position in existing markets."

For a look at the new brand, visit www.tsi.com.

About TSI Incorporated
TSI Incorporated serves a global market by investigating, identifying and solving measurement problems. As an industry leader in the design and production of precision instruments, TSI partners with research institutions and customers around the world to set the standard for measurements relating to aerosol science, air flow, health and safety, indoor air quality, fluid dynamics and biohazard detection. With headquarters based in the U.S. and field offices throughout Europe and Asia, TSI has established a worldwide presence in the markets we serve. Every day, our dedicated employees turn research into reality.

For more information on TSI Incorporated, visit our website: www.tsi.com, check out our page on Facebook: www.facebook.com/TSIIncorporated, or follow us on Twitter: www.twitter.com/TSIIncorporated.

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