In a world jam-packed with marketing advice on every business front, where the creative aspects of promotion too often take center stage, Share of Mind, Share of heart, a new book, brings people and emotion back into the conversation for nonprofits.
Online PR News – 15-August-2012 – August 14, 2012 Denver, CO – Business owner Sybil Stershic, founder and owner of Quality Service Marketing, shares her expertise and advice on nonprofit marketing in her newest book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. In a world jam-packed with marketing advice on every business front, where the creative aspects of promotion too often take center stage, Stershic brings people and emotion back into the conversation.
From sharing her “3 Rs Foundation of Respect, Recognition and Reinforcement” in Chapter 4, to describing the essential information nonprofit leaders need to share with staff and volunteers in Chapter 5, to concluding with her years of insight in “”Making It Happen” in Chapter 9, Stershic keeps the reader’s eye on the goal: share of mind and share of heart. Select stories of failure as well as stories of success are what make this compact guide a must-read for anyone involved in leading and managing a nonprofit.
“It’s important to remember three things when working in the non-profit world. First, the mission matters; second, the people behind the mission matter; and third, people’s passion for the mission should not be taken for granted,” said Stershic. “This book points out ways to help nonprofit leaders sustain those three important facts.”
Celeste Wroblewski, Nonprofit Strategist, says, “Share of Mind, Share of Heart is a great guide to success in nonprofit marketing with a strong reminder about the importance of engaging an often overlooked audience – staff members of the organization.”
Nonprofit marketing is really about how people who want to help – whether it’s volunteering or being a paid worker in a nonprofit – can make a difference if given the right tools. This second book by Stershic brings 25 years of experience and a focus on how to keep a share of heart connected to a share of mind, because heart and mind need to work together to accomplish the myriad tasks of nonprofit marketing.
Share of Mind, Share of Heart – Marketing Tools of Engagement is published by WMEBooks and is available on their Website.