Two Small Steps for ‘Real’ Female Models
03/11/2010

The issue of size in the fashion industry continues, but two more steps have been made to cater for the average size woman. Models Direct are pleased to see Mark Fast using plus size models at London Fashion Week, and also that Debenhams are using more realistic mannequins.

Online PR News – 11-March-2010 – – The issue of size in the fashion industry continues, but two more steps have been made to cater for the average size woman. Models Direct are pleased to see Mark Fast using plus size models at London Fashion Week, and also that Debenhams are using more realistic mannequins.

Mark Fast famously shocked everyone by using plus size models in his runway show at last year’s London Fashion Week. He has just done the same in his autumn/winter 2010 show and although the shock factor has subsided, the statement is just the same.

Fast featured four plus size models in his latest show, including Crystal Renn and Hayley Morley, who modelled in last year’s show and in his recent photographic campaign. The models were supplied by an agency specifically catering for plus size models, 12+ UK Model Management, who said that no other designers enquired about their models.

The choice was obviously a hit with the Telegraph’s fashion editor Hilary Alexander. “I really enjoyed the show because I think Mark has really developed and evolved as a designer,” Hilary told entertainment review website t5m. “He’s doing things that ordinary people could wear, as the size 16 models demonstrated.”

On the high street, department store Debenhams has been praised for replacing its size 10 mannequins with more realistic size 16s in their Oxford Street branch. As the average dress size for women in the UK is 14-16, Models Direct think it’s great that more effort is being made to represent their customers.

At the moment this is only a trial to see how customers react, although it could be made permanent. There is even a sign in the window saying “I’m a size 16. Do you want to see more of me?”

“We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store,” spokesman Mark Stevens informed the Daily Mail. “So we thought we should reflect this in our window displays.”