Sales Lead Generation Still Working As Campaign Delivers New Business in Three Months for IT Firm

Sales lead generation programs can work even in a down economy reports industry leader InteliTarget. The company recently launched a successful program for a Bay Area IT firm. Three months after launching the sales lead generation campaign the IT firm landed a national bank customer.

Online PR News – 24-June-2009 – – Even in this slow economy a strategic sales lead generation campaign can bring results. Demonstrating this trend, a Bay Area Enterprise IT Security Controls company recently closed a leading national bank contract in three months through InteliTarget’s sales lead generation efforts.

The internationally recognized leader in IT Security Controls & Compliance closed a contract with a leading national bank three months after InteliTarget’s sales lead generation efforts prequalified the lead and set the appointment introducing the two companies.

“InteliTarget’s sales lead generation and qualification process shortened the sales cycle for this IT firm by nine months,” explained Joe Smith, CEO of InteliTarget. “When we work with clients and implement a strategic sales lead generation program, we often see excellent results even in a down market,” Mr. Smith added.

InteliTarget’s focused sales lead generation and prospect development campaign delivers pre-qualified sales leads through appointment setting with key decision makers. InteliTarget collaborates with clients to understand market needs, client solutions and target audience. InteliTarget builds databases of viable contacts for clients and conducts sales lead generation programs within that universe to build relationships with ideal sales leads for clients.

First, InteliTarget’s client account manager (CAM) determines the prospect’s budget, authority, need and timeframe for projects. After identifying an appropriate sales lead opportunity, the CAM sets appointments with leads for the client’s sales staff. Business intelligence acquired through sales lead generation and prospect development enabled the IT Security Controls client to expand original prospect universe into new verticals.

For additional information contact:
Alexandra Howar
Client Services Manager
InteliTarget, Inc.
(540) 409-4852
(540) 662-3980

InteliTarget, based in Winchester VA, has been providing custom solutions to help their clients drive sales for more than 12 years. As an outsourced inside-sales partner, InteliTarget provides appointment setting, prospect development, lead generation, lead nurturing, Value Added Reseller marketing programs, and database services to a wide variety of clients. InteliTarget works with Fortune 500 clients as well as mid-market and start-up organizations. For more information visit or call 540.409.4800