Polaris India enters Punjab

Commenting on the occasion, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said “We are extremely proud to announce that world’s number one company in off road vehicles is venturing into Ludhiana to offer unmatched off road experience.

Online PR News – 08-August-2012 – Indore – Polaris India enters Punjab
World leader in off-road vehicles launches ATV, Ranger, RANGER RZR® and Snowmobiles, now available in Punjab at Ludhiana through Chadha Motors
Ludhiana, 3rd August 2012: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and All-Terrain vehicles today entered into Ludhiana with the unprecedented launch of their off-road vehicles. The price range of the lifestyle and the luxury product which starts from Rs. 2.55 Lakhs onwards will be available in Ludhiana through Chadha Motors.
Commenting on the occasion, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said “We are extremely proud to announce that world’s number one company in off road vehicles is venturing into Ludhiana to offer unmatched off road experience. Our all terrain vehicles will open new avenues in the agriculture sector and provide excitement to the off road enthusiasts in Ludhiana. We are pleased to appoint Chadha Motors as our network dealer in Ludhiana”.
Speaking about the market scenario, Mr. Dubey said, “The Off-road automobile market is at a nascent stage in India. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATV, Ranger, RANGER RZR® Side-by-Side vehicles and snowmobiles and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of farming, mining, forest, military, police and para military forces.
He further added, “Adventure seeking customers are always on the lookout for more. Various tracks have been created across the country by Hotels and Resorts to attract these customers. We as a leader in this Industry are dedicated to provide world- class off road experience to the people of India through our experiential programme.
Mr. Sumesh Chadha, Managing Partners, Chadha Motors said “Punjab is a land of plenty, of large hearted people and of life. There are immense opportunities for off road vehicles in Ludhiana and due to this reason, we are proud to associate ourselves with a great brand like Polaris. We are happy to associate with Polaris as it is a great brand known world- wide for its innovative off- road vehicles. We will provide world class off-roading experience to our customers in Punjab. “
The product line the company is launching in Ludhiana is:
Sportsman® ATVs Polaris Sportsman range of ATVs is the best way to enjoy the outdoors. These are affectionately termed ‘quad-bikes’. Through rain or snow, flat or hilly terrain, our ATVs perform at optimum levels no matter what the region or the season. Available in Premium (high quality performance), 2 – Up (double seater) and Value (more affordable) ranges.
Polaris RANGER RZR® Side by Side: Polaris Ranger RZR® Side by Side is the only sport utility off-roaders which are exclusively built for off-road activities. Polaris off-roaders deliver a razor sharp performance every time. There are four variants available: Only Trail (exclusively for hilly/mountain terrain), only Sport (for dune-surfing and riding in open spaces), 4 Seat (world’s first 4-seater Side by Side) and Xtreme (Premium performance under all conditions).
Snowmobiles: Polaris snowmobiles promise to generate much excitement in India. They are available in Adventure, Crossover, Performance, Deep Snow, Trail Luxury and Utility ranges.
Polaris Range of Multi Utility Vehicles: The range of off-road vehicles offered by Polaris is undoubtedly one of the best in the market. Designed to perfection for providing the maximum power, durability, higher loading capacity and superior maneuverability. The easy to use, hardworking multi-utility range of vehicles by Polaris is built specially for extreme performance and sturdiness. They are used in various industries as below
Defence & Police: Polaris Military vehicles are true solution for easy movement to military in tough off-road terrains like hills, forest, snow, water, marshy land, desert, rocky land etc. Built to match the tough working of the Defence and Police, reaching the unreachable, achieving the impossible has become easily attainable with the range of Polaris Vehicles. Polaris “Light Tactical Vehicles” will be most suitable in anti-insurgency, anti-terrorist & anti-naxal operations for quickest movement in guerrilla war strategies.
Agriculture: More ploughing power, tougher built, higher loading capacity, better maneuverability, and easy to handle, the agriculture range provides the option of achieving the maximum and best results for all farming needs.
Tourism: Explore the unexplored, create new possibilities and enjoy the beauty of nature with the maximum comfort provided by the tourism range of Polaris.
Forest Patrolling: Ideally suited for deep jungles, marshy lands and rough terrain, Polaris range of vehicles will easily go in such areas. Forest Patrolling Range of Polaris will make sure that the journey is filled with possibilities and comfort.
Mining: Specialized designs, extreme power, higher loading capacity and easy to use Polaris Mining Range helps you in utilizing the available resources to give you maximum productivity with ease.
Adventure: Explore what few dare to explore, make the impossible possible, Experience the new definition of adventure created by the adventure range of Polaris.
About Polaris Industries Inc.
With annual 2011 sales of $2.7 billion, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® for recreational and utility use, snowmobiles, motorcycles and on-road electric powered vehicles.
Polaris is a recognised leader in the power sports industry, among the global sales leaders for both snowmobiles and ORVs. The Company has established a presence in the heavyweight cruiser and touring motorcycle market with Victory motorcycles and the acquisition of the Indian motorcycle brand. Additionally, Polaris continues to invest in the Global on-road low speed vehicle industry with internally developed vehicles and the acquisition of Global Electric Motorcars (GEM) & Goupil Industries SA. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. has a strong network of 1,600 independent dealers in North America, and is sold through 11 subsidiaries and 43 distributors in approximately 130 countries outside of North America. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com

For further information, please contact:

Runa Ahlawat
Polaris India Pvt. Ltd